Marketing and Communications Specialist - BLS

ZOLL Cardiac Management Solutions; St Leonards; On-site; AUD 70,000 - 100,000; Full time

Job summary

ZOLL Cardiac Management Solutions in Australia seeks a Marketing and Communications Specialist – BLS/Public Safety to coordinate development and design of promotional materials, messaging strategies, and campaigns for public safety audiences. You will lead digital and offline initiatives, collaborate with Global Marketing, and ensure regulatory compliance.

Join a fast-paced team to manage social media, collateral, and events while supporting BLS/Public Safety projects with creativity, precision,

Qualifications

• Minimum 3 years marketing experience; experience in medical devices/government/public safety valued.
• Tertiary qualifications in marketing or business; strong presentation and proposal development skills.
• Analytical ability to forecast trends and manage budgets and timelines.

Responsibilities

• Develop, edit and produce artwork for promotional and educational materials.
• Liaise with Global Marketing to localise content and materials.
• Initiate and manage marketing campaigns for public safety audiences including digital and traditional channels.
• Create sales proposals, presentations and reports for BLS/Public Safety teams.
• Create social media posts and website updates; ensure accuracy and compliance.
• Plan and support national conferences and local events; assist with booth design and budgeting.
• Coordinate communications within marketing and with external stakeholders.

Skills

Marketing communications

Graphic design

Social media

Campaign management

Budget management

Communication skills

Analytical skills

Public safety sector knowledge

Education

Tertiary qualifications in marketing or business

Tools

Marketing tools

Job description

Acute Care Technology At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won’t just have a job. You'll have a career—and a purpose. Join our team. It’s a great time to be a part of ZOLL!

Job Summary

The Marketing and Communications Specialist – BLS (Public Safety) is a professional who coordinates the development and design of ZOLL's promotional materials for the BLS/Public Safety division, intending to spread brand awareness among fire, police, EMS/ambulance and other public safety agencies, and assist the marketing and public relations teams. They create messaging strategies and marketing campaigns to teach public safety stakeholders more about ZOLL's public safety products (AEDs, monitors and related equipment). Marketing communications specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to public safety audience preferences and create innovative content. This is a fixed-term engagement to support the BLS/Public Safety marketing function for a defined period. Work on the development and execution of marketing activities to meet project objectives within the BLS/Public Safety marketing plan (digital & traditional)

• Develop, edit and produce artwork for promotional, educational and communication material to resonate with public safety audiences (fire, police, EMS/ambulance)
• Liaise & collaborate with ZOLL Global Marketing to prepare detail aids, leaflets, posters, localising content and other materials as required
• Initiate and build marketing campaigns for public safety target audiences/segments including but not limited to social media, new projects, email marketing, advertisements, marketing materials, webcasts and websites
• Assist in creating educational material, sales presentations, proposals, correspondence, and reports as required for the BLS/Public Safety territory teams
• Create social media posts, website updates or any / other event-related posts/updates as required
• Ensure that all marketing collateral/activities are compliant and that every detail about the product is correct and meets the requirements of the company and relevant public safety regulatory bodies
• Build marketing and product knowledge by attending all ZOLL sales & marketing meetings relevant to BLS/Public Safety
• Liaise and collaborate with the events team (sales & warehouse & other stakeholders) in managing national conferences and local events for the BLS/Public Safety division (e.g. fire & emergency services expos, police & ambulance conferences) and provide assistance as required with the following:
• Design booth artwork and production
• Manage approvals and budget
• Attend trade shows and public safety/first responder events to increase market knowledge
• Support the marketing leadership team through the organisation and administrative support for various BLS/Public Safety projects
• Maintain strong communication between marketing executives and internal and external stakeholders, including public safety agencies and tender contacts
• Coordinate employee meetings and communications for the marketing department
• Maintain executive schedules and oversee project load
• Plan, prepare and deliver presentations on behalf of the marketing team
• Conduct research for key marketing campaigns and public safety sector tenders
• Intimate understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Requirements: Minimum 3 years marketing experience; experience in the medical device, government or public safety sector highly regarded Tertiary qualifications in marketing or business discipline Knowledge of, or strong interest in, the public safety/emergency services sector (fire, police, EMS/ambulance) Analytical skills to forecast and identify trends and challenges Budget management skills and proficiency Experience in delivering high volume projects simultaneously with tight deadlines, suited to a fixed-term/project-based engagement Desirable to have relevant sales or government/tender experience Strong communication skills Attention to detail Flexible and adaptable to changing needs

ZOLL Medical Corporation, an Asahi Kasei Group Company, develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies. With products for defibrillation and monitoring, circulation and CPR feedback, data management, therapeutic temperature management, and ventilation, ZOLL provides a comprehensive set of technologies that help clinicians, EMS and fire professionals, and lay rescuers treat victims needing resuscitation and acute critical care. For more information, visit www.zoll.com. The Asahi Kasei Group is a diversified group of companies led by holding company Asahi Kasei Corp., with operations in the material, homes, and health care business sectors. Its health care operations include devices and systems for acute critical care, dialysis, therapeutic apheresis, transfusion, and manufacture of biotherapeutics, as well as pharmaceuticals and diagnostic reagents. With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries. For more information, visit www.asahi-kasei.co.jp/asahi/en/.