Manager Marketing

Bausch Lomb Companies; Sydney; On-site; AUD 90,000 - 110,000; Full time

Job summary

Bausch + Lomb seeks an experienced Marketing Manager based in Chatswood, NSW to drive brand growth and commercial performance across our pharmaceutical portfolio. You will develop and execute marketing strategies, manage budgets and collaborate with Sales, Regulatory and Medical teams to deliver integrated outcomes.

Reporting to the Business Unit Manager, you will lead campaigns, pricing and customer programs while analysing market insights to identify opportunities and risks.

Qualifications

• Proven experience in brand management or marketing within a commercial environment.
• Tertiary qualification in Marketing, Business, Commerce or a related discipline.
• Experience in pharmaceutical, healthcare, consumer health or pharmacy channel is highly regarded.
• Strong commercial acumen with the ability to analyse data and translate insights into action.
• Demonstrated experience developing and implementing successful marketing strategies and campaigns.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation and stakeholder management skills.
• Strong influencing and negotiation skills.

Responsibilities

• Develop and execute annual brand and marketing plans aligned with business objectives.
• Drive brand growth through innovative marketing initiatives, product launches and customer programs.
• Analyse market, consumer, customer and competitor insights to identify opportunities and risks.
• Develop pricing, promotional and portfolio strategies to maximise commercial performance.
• Monitor brand and category performance, delivering actionable insights and recommendations.
• Manage marketing budgets, forecasts and return on investment for key initiatives.
• Support and train the sales team by providing effective marketing tools, resources and campaigns.
• Build strong relationships with customers and key stakeholders to identify and accelerate growth opportunities.
• Collaborate with Commercial, Supply Chain, Finance, Regulatory and Medical teams to deliver integrated business outcomes.

Skills

Brand management

Marketing strategy

Data analysis

Stakeholder management

Project management

Communication

Negotiation

Education

Bachelor’s degree in Marketing/Business/Commerce or related discipline

Job description

Bausch + Lomb is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, intraocular lenses and other eye surgery products. The company is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world, from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.

We are seeking an experienced and commercially minded Marketing Manager to join our team based in Chatswood, NSW. Reporting to the Business Unit Manager, this role is responsible for developing and executing marketing strategies that drive brand growth, customer engagement and commercial performance across our pharmaceutical portfolio.

Responsibilities

• Develop and execute annual brand and marketing plans aligned with business objectives.
• Drive brand growth through innovative marketing initiatives, product launches and customer programs.
• Analyse market, consumer, customer and competitor insights to identify opportunities and risks.
• Develop pricing, promotional and portfolio strategies to maximise commercial performance.
• Monitor brand and category performance, delivering actionable insights and recommendations.
• Manage marketing budgets, forecasts and return on investment for key initiatives.
• Support and train the sales team by providing effective marketing tools, resources and campaigns.
• Build strong relationships with customers and key stakeholders to identify and accelerate growth opportunities.
• Collaborate with Commercial, Supply Chain, Finance, Regulatory and Medical teams to deliver integrated business outcomes.

Skills & Experience

• Proven experience in brand management or marketing within a commercial environment.
• Tertiary qualification in Marketing, Business, Commerce or a related discipline.
• Experience within the pharmaceutical, healthcare, consumer health or pharmacy channel will be highly regarded.
• Strong commercial acumen with the ability to analyse data and translate insights into action.
• Demonstrated experience developing and implementing successful marketing strategies and campaigns.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation and stakeholder management skills.
• Strong influencing and negotiation skills.