Manager, International Content and Communication

Uniglobalcareers; Queensland; On-site; AUD 120,000 - 170,000; Full time

Job summary

University of Queensland seeks a Manager, International Content and Communication to lead its global content strategy for international student recruitment. Based at the St Lucia campus, this full-time fixed-term role runs through December 2027 and reports to the Senior Manager, International Marketing and Communication.

The role focuses on audience-centred communications across content, campaigns, social media, web, publications, and events, collaborating with internal stakeholders and external

Qualifications

• Postgraduate qualifications or equivalent experience in communications, marketing, PR, journalism, or related discipline.
• Experience leading high-performing teams and strategic communications functions.
• Proven ability to manage budgeting, planning, and delivery of organisational priorities.

Responsibilities

• Lead international content and communication function and team.
• Develop and deliver international marketing and communication strategies and annual work plans.
• Drive development of marketing collateral and content for student recruitment across channels.
• Oversee content governance and stakeholder engagement initiatives.

Skills

Team leadership

Strategic communications

Content strategy

Stakeholder engagement

Content governance

Audience-centred communication

Cross-channel production

Education

Postgraduate qualifications in communications/marketing/public relations

Tools

CMS (content management system)

Social media platforms

Graphic/video production tools

Job description

Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW The University of Queensland is seeking a Manager, International Content and Communication to lead its global content strategy within the Future Students Division, Global Engagement team. This full-time fixed-term position runs through December 2027 and is based at the St Lucia campus in Australia. Reporting to the Senior Manager, International Marketing and Communication, the role focuses on delivering audience-centred communications that support international student recruitment across global markets. The position involves leading a high-performing team and managing strategic communication initiatives across content, campaigns, social media, web, publications, and events. The successful candidate will work closely with internal stakeholders and external partners to strengthen global messaging frameworks and support the university’s international engagement goals.

Key responsibilities

• Lead the international content and communication function.
• Contribute to the development and delivery of international marketing and communication strategies and annual work plans.
• Manage a team of content and communication professionals.
• Ensure priorities are delivered effectively and stakeholders receive exceptional support and advice.
• Drive the development of international marketing collateral, communication materials, and content supporting student recruitment objectives.
• Lead creative production activities across multiple communication channels.
• Manage stakeholder relationships and stakeholder engagement initiatives.
• Oversee content governance and messaging frameworks.
• Support performance optimisation across communication channels.
• Collaborate with the Manager, International Campaign and Prospect Engagement across a diverse communications portfolio.

Requirements

• Postgraduate qualifications and experience, or an equivalent combination of professional expertise, in communications, marketing, public relations, journalism, or a related discipline.
• Experience leading high-performing teams.
• Demonstrated success leading a communications and content function.
• Experience with people leadership, budget oversight, strategic planning, and delivery of organisational priorities.
• Strong expertise across contemporary communication channels and content strategies.
• Track record of producing high-quality content and measurable communication outcomes for diverse audiences.
• Proven ability to manage complex creative projects and stakeholder relationships.
• Experience working effectively with external agencies.
• Ability to influence decision makers and balance competing priorities in a fast-paced environment.
• Strong leadership capability and exceptional communication skills.
• Ability to translate complex ideas into engaging content for diverse audiences.
• Unrestricted work rights in Australia for the duration of the appointment. WHY THIS ROLE MATTERS International student recruitment depends heavily on clear, engaging, and culturally responsive communication. This role plays an important part in shaping how prospective students experience and understand a globally recognised university. By leading strategic content initiatives and communication frameworks, the successful candidate will help strengthen institutional reputation, support student decision-making, and contribute to broader international engagement objectives. The position also offers significant leadership exposure within a collaborative higher education environment.