Manager, Brand Analytics

Tapestry (Coach/Kate Spade); Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Tapestry seeks a Manager, Brand Analytics to translate data into actionable insights that drive business performance across Coach and Kate Spade brands. You will connect analytics to strategy, support marketing effectiveness, and advise senior leadership with a holistic view of brand performance, consumer engagement, and campaign results.

Ideal candidates bring 4–5 years in brand/marketing analytics, strong tools proficiency (Tableau/Power BI), and a track record of turning data into decisions

Qualifications

• 4-5 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; luxury/retail/fashion/consumer brands preferred.
• Strong working knowledge of marketing measurement methodologies, MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
• Proficiency with analytics and visualization tools (Tableau, Power BI) and familiarity with modern data environments (SQL required; Python/R a plus).
• Strong communication and stakeholder management skills, with ability to influence decisions across a matrixed organization.
• Demonstrated ability to translate complex data into clear, actionable insights that drive business decisions.

Responsibilities

• Analyse brand and marketing performance data to identify key trends, opportunities, and risks; translate into actionable recommendations.
• Own the end-to-end flow from analysis to insight to measurable business impact, grounded in growth/ROI/conversion.
• Serve as strategic insights partner to brand and marketing leadership, delivering a holistic view of performance and campaign effectiveness.
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling.
• Lead defined components of strategic initiatives (e.g., campaign optimization, channel investment decisions, AOP/LRP).
• Ensure accuracy, clarity, and usability of analytics outputs across stakeholders and markets.
• Build cross-functional relationships with Marketing, Merchandising, Digital, Finance, and Creative to influence strategy.
• Engage stakeholders with data-backed viewpoints, contributing to strategic discussions.
• Scale insight-driven decision-making by identifying repeatable use cases and frameworks.

Skills

Brand analytics

Marketing analytics

Stakeholder management

Cross-functional collaboration

Data storytelling

Tableau

Power BI

SQL

Python/R (basic)

Tools

Tableau

Power BI

SQL

Python

R

Job description

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose

The Manager, Brand Analytics will be a key partner to Brand and Marketing teams, responsible for translating data into actionable insights that drive business performance. This role will focus on connecting analytics to business outcomes, supporting marketing effectiveness, and contributing to strategic decision-making.

The individual will operate within established analytics frameworks, while progressively strengthening their ability to influence strategy and deliver measurable impact.

The successful individual will leverage their proficiency in Brand Analytics to…

• Analyse brand and marketing performance data to identify key trends, opportunities, and risks ; translating into clear, actionable recommendations that inform business decisions
• Own the end-to-end flow from analysis insight recommendation measurable business impact, while ensuring insights are grounded in business context (growth, ROI, conversion) rather than purely technical outputs
• Serve as the strategic insights partner to brand and marketing leadership, delivering a holistic view of brand performance, consumer engagement, and campaign effectiveness, ensuring insights lead to concrete actions and measurable outcomes
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling, providing actionable recommendations to optimize investment and impact.
• Lead defined components of strategic initiatives (e.g. campaign optimisation, channel investment decisions, 4P use cases, AOP, LRP), ensuring outputs translate into action and material business results over time
• Ensure accuracy, clarity, and usability of analytics outputs across stakeholders and markets.
• Build strong cross-functional relationships with teams across Marketing, Merchandising, Digital, Finance, and Creative to influence strategy and fuel business growth.
• Engage stakeholders with a point of view backed by data, contributing to strategic discussions and progressively influencing direction and decisions
• Support the scaling of insight-driven decision-making by identifying repeatable use cases and frameworks that can be applied across campaigns, channels, or markets

The accomplished individual will possess…

• 4-5 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; experience in luxury, retail, fashion, or consumer brands preferred.
• Strong working knowledge of marketing measurement methodologies , including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics, with the ability to apply these in practical business contexts.
• Proven ability to translate complex data into clear, actionable insights and recommendations that support business decision-making, with growing exposure to presenting to senior stakeholders.
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI), and familiarity with modern data environments (SQL required; Python/R a plus), with the ability to work effectively within existing data infrastructure.
• Strong communication and stakeholder management skills , with the ability to collaborate cross-functionally and progressively influence decision-making across a matrixed organisation.
• Demonstrated ability to prioritise and balance detail with business impact , with a mindset focused on connecting analytics work to tangible outcomes.
• A mindset of curiosity, rigour, agility, and continuous learning , with a clear progression toward strategic thinking and broader business understanding.

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes an