Brand Analytics Lead: Turn Data Into Growth

Tapestry-Inc; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Tapestry, Inc. seeks a Manager, Brand Analytics to partner with Brand and Marketing teams, translating data into actionable insights that drive business performance.

This role connects analytics to business outcomes, supports marketing effectiveness, and leads cross-functional collaboration with Marketing, Merchandising, Digital and Finance to translate insights into measurable actions. You’ll own end-to-end analysis processes and contribute to strategic decision-making to scale insights across

Qualifications

• 4-5 years in brand/marketing analytics or related fields.
• Strong knowledge of marketing measurement (MMM, MTA) and digital analytics.
• Proven ability to translate data into clear business recommendations.
• Experience presenting to senior stakeholders and influencing decisions.

Responsibilities

• Translate data into actionable insights that drive business performance.
• Own end-to-end analytics from insight to measurable impact.
• Advise on marketing effectiveness and campaign optimization across channels.
• Build cross-functional relationships across Marketing, Merchandising, Digital and Finance to influence strategy.

Skills

Brand analytics

Data storytelling

Stakeholder mgmt

SQL

Tableau

Power BI

Experimentation

Education

Bachelor's degree in a relevant field

Tools

Tableau

Power BI

SQL

Python

R

Job description

Tapestry, Inc. seeks a Manager, Brand Analytics to partner with Brand and Marketing teams, translating data into actionable insights that drive business performance.

This role connects analytics to business outcomes, supports marketing effectiveness, and leads cross-functional collaboration with Marketing, Merchandising, Digital and Finance to translate insights into measurable actions. You’ll own end-to-end analysis processes and contribute to strategic decision-making to scale insights across