Brand Analytics Leader: Data-Driven Growth & Strategy

Coach; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Coach and Kate Spade ANZ are seeking a Manager, Brand Analytics to partner with Brand and Marketing teams, translating data into insights that drive growth and optimize investment decisions across campaigns and channels.

You will lead end-to-end analytics, turning complex data into commercial outcomes, shaping brand strategy, and influencing senior stakeholders with actionable recommendations across key markets.

Qualifications

• 4-5 years' experience in Brand Analytics, Marketing Analytics, or related field.
• Expertise in MMM, MTA, experimentation, brand tracking and digital analytics.
• Strong SQL and data visualization skills; Python or R is a plus.

Responsibilities

• Analyze brand and marketing performance data to identify trends and translate insights into actionable recommendations that drive business performance.
• Own end-to-end insights process leading to measurable business outcomes and ROI.
• Partner with Brand and Marketing leaders to deliver a holistic view of brand health, campaign effectiveness, and consumer behaviour.
• Evaluate marketing effectiveness across channels using advanced analytics, experimentation, and performance frameworks to optimise investment.
• Lead analytics workstreams across key strategic initiatives, including campaign optimisation, channel investment decisions, AOP, and LRP.
• Build cross-functional partnerships and influence senior stakeholders through data-driven insights.

Skills

Brand Analytics

Marketing Analytics

Stakeholder management

Commercial acumen

Tools

Tableau

Power BI

SQL

Python

R

Job description

Coach and Kate Spade ANZ are seeking a Manager, Brand Analytics to partner with Brand and Marketing teams, translating data into insights that drive growth and optimize investment decisions across campaigns and channels.

You will lead end-to-end analytics, turning complex data into commercial outcomes, shaping brand strategy, and influencing senior stakeholders with actionable recommendations across key markets.