Brand Analytics Lead — Insights that Drive Growth

Tapestry; New South Wales; On-site; AUD 120,000 - 180,000; Full time

Job summary

Tapestry is seeking a Manager, Brand Analytics to translate data into actionable insights that drive business performance across our brand and marketing teams. You will connect analytics to outcomes, support marketing effectiveness, and influence strategic decision-making.

Working within established analytics frameworks, you will progressively strengthen your ability to influence strategy and deliver measurable impact across markets.

Qualifications

• 4–5 years of experience in brand/marketing analytics or consumer insights
• Experience translating data into actionable business insights for senior stakeholders
• Proficient with analytics tools and modern data environments; SQL required; Python/R a plus

Responsibilities

• Analyse brand and marketing performance data to identify trends, opportunities and risks
• Own end-to-end analytics flow from analysis to measurable business impact
• Partner with brand and marketing leadership to deliver holistic insights
• Evaluate marketing effectiveness across channels and optimize investments
• Lead components of strategic initiatives (campaign optimisation, channel investment decisions)
• Ensure analytics outputs are accurate, clear and usable across markets
• Build cross-functional relationships to influence strategy and drive growth
• Engage stakeholders with data-backed viewpoints to guide direction
• Identify repeatable use cases to scale insight-driven decision-making

Skills

Brand analytics

Marketing analytics

SQL

Tableau

Power BI

Python/R

Communication

Stakeholder management

Education

Bachelor's degree in Marketing/Analytics

Tools

Tableau

Power BI

SQL

Python

R

Job description

Tapestry is seeking a Manager, Brand Analytics to translate data into actionable insights that drive business performance across our brand and marketing teams. You will connect analytics to outcomes, support marketing effectiveness, and influence strategic decision-making.

Working within established analytics frameworks, you will progressively strengthen your ability to influence strategy and deliver measurable impact across markets.