Brand Analytics Manager: Turn Data into Growth

Tapestry (Coach/Kate Spade); Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Tapestry seeks a Manager, Brand Analytics to translate data into actionable insights that drive business performance across Coach and Kate Spade brands. You will connect analytics to strategy, support marketing effectiveness, and advise senior leadership with a holistic view of brand performance, consumer engagement, and campaign results.

Ideal candidates bring 4–5 years in brand/marketing analytics, strong tools proficiency (Tableau/Power BI), and a track record of turning data into decisions

Qualifications

• 4-5 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; luxury/retail/fashion/consumer brands preferred.
• Strong working knowledge of marketing measurement methodologies, MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
• Proficiency with analytics and visualization tools (Tableau, Power BI) and familiarity with modern data environments (SQL required; Python/R a plus).
• Strong communication and stakeholder management skills, with ability to influence decisions across a matrixed organization.
• Demonstrated ability to translate complex data into clear, actionable insights that drive business decisions.

Responsibilities

• Analyse brand and marketing performance data to identify key trends, opportunities, and risks; translate into actionable recommendations.
• Own the end-to-end flow from analysis to insight to measurable business impact, grounded in growth/ROI/conversion.
• Serve as strategic insights partner to brand and marketing leadership, delivering a holistic view of performance and campaign effectiveness.
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling.
• Lead defined components of strategic initiatives (e.g., campaign optimization, channel investment decisions, AOP/LRP).
• Ensure accuracy, clarity, and usability of analytics outputs across stakeholders and markets.
• Build cross-functional relationships with Marketing, Merchandising, Digital, Finance, and Creative to influence strategy.
• Engage stakeholders with data-backed viewpoints, contributing to strategic discussions.
• Scale insight-driven decision-making by identifying repeatable use cases and frameworks.

Skills

Brand analytics

Marketing analytics

Stakeholder management

Cross-functional collaboration

Data storytelling

Tableau

Power BI

SQL

Python/R (basic)

Tools

Tableau

Power BI

SQL

Python

R

Job description

Tapestry seeks a Manager, Brand Analytics to translate data into actionable insights that drive business performance across Coach and Kate Spade brands. You will connect analytics to strategy, support marketing effectiveness, and advise senior leadership with a holistic view of brand performance, consumer engagement, and campaign results.

Ideal candidates bring 4–5 years in brand/marketing analytics, strong tools proficiency (Tableau/Power BI), and a track record of turning data into decisions