Luxury Resort Growth & Marketing Lead

Tinyme; Margaret River; On-site; AUD 130,000 - 190,000; Full time

Benefits offered by this job

Discounted SLH staff accommodation

Industry partnerships

Staff travel and events

Job summary

Smiths Beach Resort is seeking an experienced Sales & Marketing Manager to lead brand, revenue growth and guest engagement in a luxury coastal setting. You will drive annual plans, manage key accounts and oversee digital marketing, social media and partnerships.

You will collaborate with leadership, evolve strategies with AI tools, and remain hands-on with campaigns, events and guest services during busy periods. On-site role with travel to industry events.

Qualifications

• Five+ years in sales and marketing within hospitality or premium travel.
• Proven track record in generating revenue and managing campaigns.
• Understanding of hotel sales channels and luxury guest expectations.

Responsibilities

• Develop and implement an annual sales, marketing and communications plan.
• Drive new business across leisure, trade, corporate and group markets.
• Lead social media strategy and content across Meta, YouTube and TikTok.
• Coordinate campaigns with pricing, availability and seasonal demand.
• Manage website content, email marketing and SEO/paid campaigns.

Skills

Hospitality sales

Brand management

Digital marketing

Relationship building

Negotiation

Education

Marketing / Communications / Business or Hospitality degree

Tools

Meta Business Suite

Facebook/Instagram

YouTube/TikTok

WordPress

Google Analytics

Canva

Adobe InDesign

Job description

Smiths Beach Resort is seeking an experienced Sales & Marketing Manager to lead brand, revenue growth and guest engagement in a luxury coastal setting. You will drive annual plans, manage key accounts and oversee digital marketing, social media and partnerships.

You will collaborate with leadership, evolve strategies with AI tools, and remain hands-on with campaigns, events and guest services during busy periods. On-site role with travel to industry events.