Luxury Hotel Marketing Lead

IHG Hotels & Resorts; Brisbane; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Accommodation

Staff discounts

Training & development

Job summary

InterContinental Brisbane is seeking a marketing professional to develop and execute strategic plans, manage digital marketing channels, and lead content that highlights luxury experiences and venues.

You will collaborate across departments to drive campaigns supporting revenue growth, oversee creative assets, and build strong media partnerships, all while maintaining the InterContinental brand standard in Brisbane’s luxury market.

Qualifications

• Minimum 2–4 years of hospitality or marketing experience.
• Proven ability to work with external vendors to deliver objectives.
• Strong interpersonal, communication and presentation skills.
• Creative mindset with ability to develop innovative marketing solutions.
• Experience in budget management and resource allocation.
• Tertiary studies in Marketing, Mass Communication, Media or related field.
• Fluent in English.
• Full working rights in Australia.

Responsibilities

• Develop and execute strategic marketing plans to drive awareness, engagement and revenue across hotel operations.
• Manage the hotel's digital marketing ecosystem, including website content, social media, email marketing and online campaigns.
• Lead the creation of compelling content and storytelling that showcases luxury experiences, venues and offerings.
• Build and maintain relationships with media, influencers, tourism partners and key stakeholders to boost brand visibility.
• Collaborate with Revenue, Sales, Food & Beverage and Operations to develop campaigns supporting commercial objectives.
• Oversee development of marketing collateral, photography, videography and brand assets ensuring InterContinental standards.
• Monitor campaign performance, analytics and market trends to optimise activity and ROI.
• Manage marketing budgets and agency relationships to deliver high-quality outcomes.
• Identify partnerships and opportunities to strengthen InterContinental Brisbane's presence in Brisbane luxury travel.
• Partner with leadership to support refurbishment campaigns and relaunch communications.
• Lead marketing coordination for renovation milestones and guest experience enhancements.
• Champion the InterContinental brand experience across all touchpoints.

Skills

Marketing strategy

Digital marketing

Content creation

Brand management

Campaign planning

Education

Bachelor's in Marketing or related

Tools

Google Analytics

CRM systems

SEO/SEM

Job description

InterContinental Brisbane is seeking a marketing professional to develop and execute strategic plans, manage digital marketing channels, and lead content that highlights luxury experiences and venues.

You will collaborate across departments to drive campaigns supporting revenue growth, oversee creative assets, and build strong media partnerships, all while maintaining the InterContinental brand standard in Brisbane’s luxury market.