Luxury Brand PR & Communications Lead — ANZ

Oryx People; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Oryx People is sourcing a Communications & PR Manager for a globally recognised luxury automotive & lifestyle brand based in Australia. The role requires leadership of communications across Australia and New Zealand, with collaboration across APAC and global teams and travel to international events.

You will lead media relations, content creation and brand storytelling while building relationships with media, luxury and cultural networks to drive growth and customer engagement.

Qualifications

• Proven experience in communications, PR, media relations or brand communications.
• Excellent written, verbal and presentation skills.
• Strong stakeholder management and relationship-building capability.
• Experience creating compelling content and stories.
• Digital and social media understanding.
• Commercial awareness and confidence using performance insights.
• Executive presence, sound judgement and high emotional intelligence.
• A proactive, solutions-focused and entrepreneurial mindset.
• A genuine commitment to excellence and going above and beyond.
• Willingness to travel internationally at least six times per year.
• Luxury, lifestyle, premium consumer, fashion or automotive experience is desirable but not essential.

Responsibilities

• Develop and deliver the Australia and New Zealand communications strategy.
• Lead proactive media relations, content creation and brand storytelling.
• Build relationships across media, luxury, lifestyle, business and cultural networks.
• Identify partnerships, events and audience-growth opportunities.
• Connect communications activity to measurable commercial outcomes.
• Manage PR, digital, social, media and event agency partners.
• Provide strategic counsel to senior stakeholders.
• Collaborate with APAC and global teams.
• Support major local and international brand events.

Skills

Communications

PR

Media relations

Brand communications

Public speaking

Stakeholder management

Content creation

Social media

Commercial awareness

Executive presence

Emotional intelligence

Entrepreneurial mindset

Travel

Industry experience

Job description

Oryx People is sourcing a Communications & PR Manager for a globally recognised luxury automotive & lifestyle brand based in Australia. The role requires leadership of communications across Australia and New Zealand, with collaboration across APAC and global teams and travel to international events.

You will lead media relations, content creation and brand storytelling while building relationships with media, luxury and cultural networks to drive growth and customer engagement.