Australasian Communications & PR Manager

Oryx People Pty; Sydney; On-site; AUD 170,000 - 230,000; Full time

Job summary

Oryx People Pty in Sydney is recruiting a seasoned communications leader to lead the Australia and New Zealand PR strategy for a globally iconic luxury brand. You will shape brand relevance, engage new audiences and drive customer and business growth while collaborating with local leadership, the APAC hub and global HQ.

This high-impact role demands executive presence, strong storytelling, and hands-on management of media, digital, events and partnerships.

Qualifications

• Proven experience in communications, PR, media relations or brand communications.
• Excellent written, verbal and presentation skills.
• Strong stakeholder management and relationship-building capability.
• Experience creating compelling content and stories.
• Digital and social media understanding.
• Commercial awareness and confidence using performance insights.
• Executive presence, sound judgement and high emotional intelligence.
• A proactive, solutions-focused and entrepreneurial mindset.
• A genuine commitment to excellence and going above and beyond.
• Willingness to travel internationally at least six times per year.

Responsibilities

• Develop and deliver the Australia and New Zealand communications strategy.
• Lead proactive media relations, content creation and brand storytelling.
• Build relationships across media, luxury, lifestyle, business and cultural networks.
• Identify partnerships, events and audience-growth opportunities.
• Connect communications activity to measurable commercial outcomes.
• Manage PR, digital, social, media and event agency partners.
• Provide strategic counsel to senior stakeholders.
• Collaborate with APAC and global teams.
• Support major local and international brand events.

Skills

Communications

Media relations

Brand communications

Stakeholder management

Content creation

Digital & social media

Commercial awareness

Executive presence

Problem solving

Travel willingness

Job description

• Highly coveted role with iconic luxury automotive brand
• Extensive international travel

Lead the communications and PR strategy for an iconic global luxury brand across Australia and New Zealand.

This is a high-impact opportunity for a commercially minded communications professional to shape brand relevance, engage new audiences and support customer and business growth. You will work closely with local leadership, the APAC regional hub and global headquarters, while acting as a trusted brand ambassador in the market.

About the role

You will:

• Develop and deliver the Australia and New Zealand communications strategy.
• Lead proactive media relations, content creation and brand storytelling.
• Build relationships across media, luxury, lifestyle, business and cultural networks.
• Identify partnerships, events and audience-growth opportunities.
• Connect communications activity to measurable commercial outcomes.
• Manage PR, digital, social, media and event agency partners.
• Provide strategic counsel to senior stakeholders.
• Collaborate with APAC and global teams.
• Support major local and international brand events.

About you

You will bring:

• Proven experience in communications, PR, media relations or brand communications.
• Excellent written, verbal and presentation skills.
• Strong stakeholder management and relationship-building capability.
• Experience creating compelling content and stories.
• Digital and social media understanding.
• Commercial awareness and confidence using performance insights.
• Executive presence, sound judgement and high emotional intelligence.
• A proactive, solutions-focused and entrepreneurial mindset.
• A genuine commitment to excellence and going above and beyond.
• Willingness to travel internationally at least six times per year.

Luxury, lifestyle, premium consumer, fashion or automotive experience is desirable but not essential. We value attitude, capability, curiosity and brand passion.

• Represent an internationally recognised luxury brand.
• Work with senior regional and global leaders.
• Gain international exposure and travel opportunities.
• Participate in major global brand activities.
• Make a direct contribution to brand growth and customer acquisition.
• Develop your career in a high-performance environment.

This is a Sydney-based role requiring international travel and flexibility around major events and business priorities.