Global Luxury Brand PR Leader ANZ & APAC

Oryx People Pty; Sydney; On-site; AUD 170,000 - 230,000; Full time

Job summary

Oryx People Pty in Sydney is recruiting a seasoned communications leader to lead the Australia and New Zealand PR strategy for a globally iconic luxury brand. You will shape brand relevance, engage new audiences and drive customer and business growth while collaborating with local leadership, the APAC hub and global HQ.

This high-impact role demands executive presence, strong storytelling, and hands-on management of media, digital, events and partnerships.

Qualifications

• Proven experience in communications, PR, media relations or brand communications.
• Excellent written, verbal and presentation skills.
• Strong stakeholder management and relationship-building capability.
• Experience creating compelling content and stories.
• Digital and social media understanding.
• Commercial awareness and confidence using performance insights.
• Executive presence, sound judgement and high emotional intelligence.
• A proactive, solutions-focused and entrepreneurial mindset.
• A genuine commitment to excellence and going above and beyond.
• Willingness to travel internationally at least six times per year.

Responsibilities

• Develop and deliver the Australia and New Zealand communications strategy.
• Lead proactive media relations, content creation and brand storytelling.
• Build relationships across media, luxury, lifestyle, business and cultural networks.
• Identify partnerships, events and audience-growth opportunities.
• Connect communications activity to measurable commercial outcomes.
• Manage PR, digital, social, media and event agency partners.
• Provide strategic counsel to senior stakeholders.
• Collaborate with APAC and global teams.
• Support major local and international brand events.

Skills

Communications

Media relations

Brand communications

Stakeholder management

Content creation

Digital & social media

Commercial awareness

Executive presence

Problem solving

Travel willingness

Job description

Oryx People Pty in Sydney is recruiting a seasoned communications leader to lead the Australia and New Zealand PR strategy for a globally iconic luxury brand. You will shape brand relevance, engage new audiences and drive customer and business growth while collaborating with local leadership, the APAC hub and global HQ.

This high-impact role demands executive presence, strong storytelling, and hands-on management of media, digital, events and partnerships.