Loyalty Partnerships Manager

HCF Australia; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

50% subsidy on HCF hospital and/or extras cover

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on HCF’s products

Job summary

A leading health fund provider in Sydney is seeking a Loyalty Partnerships Manager to develop and manage partnerships that enhance member engagement. You will lead strategy and execution while collaborating with various teams. The ideal candidate has over 5 years of experience in partnerships and strong negotiation skills. This hybrid role offers the chance to make a significant impact within the organization.

Qualifications

• 5+ years of experience in partnerships, loyalty, or business development roles.
• Proven experience onboarding and managing high-value partnerships.
• Strong analytical skills to measure impact and ROI of partnerships.

Responsibilities

• Lead the strategy, sourcing, negotiation, and implementation of partnerships.
• Develop and deliver a cohesive partnership strategy aligned with loyalty goals.
• Set KPIs, track performance, and optimise ROI across all partnerships.

Skills

Strategic thinking

Relationship skills

Commercial acumen

Delivery focus

Analytical skills

Negotiation skills

Stakeholder management

Communication skills

Project management

Organizational skills

Education

Tertiary qualifications in marketing, communications or related field

Job description

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Direct message the job poster from HCF Australia

Talent Acquisition Specialist at HCF Australia

Help us reward Australians for staying healthy.

At HCF, we’re passionate about making healthcare more accessible, affordable, and understandable. As Australia’s largest not-for-profit health fund, our members come first in everything we do and that includes recognising their loyalty. We’re on the lookout for a strategic, collaborative and commercially savvy Manager Loyalty Partnerships to help take our member engagement to the next level.

About the Role

As Manager Loyalty Partnerships, you’ll play a key role in shaping, sourcing, and delivering value-driven partnerships that enhance member experience and advocacy. You’ll lead the strategic development and execution of HCF’s loyalty partner ecosystem – including health and wellbeing partnerships, surprise and delight initiatives, and employee engagement programs with the goal of creating a connected, rewarding experience for every member.

This role works closely with cross-functional teams including Procurement, Member Health, Retention, Brand, Content, Digital Experience, Data Science, and more to bring ideas to life and drive real outcomes.

This is a hybrid role - you will be based in our Head Office in Sydney CBD with flexible work from home days

What You’ll Do

In this role, you’ll lead the strategy, sourcing, negotiation, and implementation of partnerships that drive engagement with HCF’s loyalty program. You’ll work cross-functionally to:

• Develop and deliver a cohesive partnership strategy aligned with loyalty goals
• Identify, evaluate, and onboard new partners that add value to our member ecosystem
• Negotiate commercial terms and manage end-to-end delivery of offers and activations
• Collaborate with internal teams (e.g. Digital, Marketing, Member Health, Procurement) to ensure seamless implementation and campaign integration
• Set KPIs, track performance, and optimise ROI across all partnerships
• Champion the loyalty program across the business and build strong internal and external relationships
• Ensure compliance with relevant standards and contribute to a member-first, performance-driven culture

What You Bring

We’re looking for someone with a unique mix of strategic thinking, relationship skills, commercial acumen, and delivery focus. You’ll have:

• Tertiary qualifications in marketing, communications, advertising, or a related field
• 5+ years of experience in partnerships, loyalty, or business development roles within a medium to large organisation
• Proven experience onboarding and managing high-value partnerships end-to-end
• Deep understanding of fulfilment processes, campaign planning, and implementation
• Strong analytical skills to measure impact and ROI of partnerships
• Excellent negotiation, influencing, and stakeholder management abilities
• Strong written and verbal communication skills – from proposals to presentations
• Commercial judgement and budget management experience
• Passion for customer engagement and loyalty, with a focus on innovation and improvement
• Strong organisational and project management skills, with high attention to detail
• A proactive, can-do attitude and a drive to create lasting impact

Bonus points if you bring experience in loyalty program delivery or have strong industry networks within the health, wellness, or lifestyle sectors.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• 50% subsidy on HCF hospital and/or extras cover
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [e-mail] to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Business Development

• Industries

  Insurance and Hospitals and Health Care

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