Loyalty Operations Lead – Data-Driven Campaigns & Growth

Metcash Trading Limited; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Extra Leave: 5th week + well-being day

Career Growth

Parental Leave: 12 weeks

Mental Health Accreditation

Flexible Workplace

Job summary

Independent Brands Australia (IBA) is seeking a commercially minded Loyalty Operations Manager based in Sydney. You will lead loyalty reporting across five banners, drive campaign execution, and partner with CRM, Technology, and Data teams to optimise member engagement and retailer participation.

You will manage a small team, monitor program integrity, and support the loyalty roadmap, delivering measurable commercial outcomes for independent retailers across Australia.

Qualifications

• 5+ years' experience in loyalty, CRM, digital marketing, customer engagement, or related operational roles.
• Experience managing loyalty programs within retail, FMCG, eCommerce, or related industries.
• Demonstrated experience leading reporting functions and translating data into actionable business insights.
• Proven experience managing stakeholders across multiple business functions and operating environments.

Responsibilities

• Lead the delivery of accurate, timely loyalty reporting across five retail banners.
• Manage reporting processes and governance to ensure data quality, consistency, and compliance with reporting schedules.
• Ensure the successful day-to-day operation of the loyalty program across all banners.
• Monitor points accrual and redemption activity to ensure program integrity and operational efficiency.
• Coordinate loyalty campaign activities across email, app, SMS, and other digital channels.
• Work collaboratively with the Loyalty Operations Lead and wider CRM team to manage campaign deployment schedules, workload prioritisation, and operational readiness.
• Lead, coach, and develop two Loyalty Coordinators, ensuring clear priorities and high performance.
• Support the Senior Manager Loyalty & CRM in delivering the loyalty and CRM roadmap.

Skills

Loyalty

CRM

Digital marketing

Customer engagement

Operations

Job description

Independent Brands Australia (IBA) is seeking a commercially minded Loyalty Operations Manager based in Sydney. You will lead loyalty reporting across five banners, drive campaign execution, and partner with CRM, Technology, and Data teams to optimise member engagement and retailer participation.

You will manage a small team, monitor program integrity, and support the loyalty roadmap, delivering measurable commercial outcomes for independent retailers across Australia.