Loyalty Marketing Executive

Oscars Group; Bayside; On-site; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Discounts on food and beverage

Career progression opportunities

Training and development

Employee Assistance Program

Mentoring from hospitality pros

Job summary

Oscars Group is seeking a Loyalty Marketing Executive to own and grow the venue loyalty program across our 45+ NSW venues, including hotels, pubs, and restaurants. You will manage end-to-end loyalty, oversee CRM, data capture, and lifecycle campaigns across email and SMS, collaborating with Marketing, Digital, IT, Data, and venue teams to drive engagement and spend.

This hands-on role requires 2–4 years CRM/Lifecycle experience in hospitality, strong data discipline, and working rights in

Qualifications

• 2–4 years experience in CRM, loyalty, or lifecycle marketing within hospitality, retail, or multi-site business.
• Hands-on experience with major CRM/marketing automation platforms.
• Strong understanding of segmentation, automation, and analytics.

Responsibilities

• Own end-to-end loyalty program management across member acquisition, engagement, rewards and retention.
• Maintain CRM platform as the central source of truth and ensure data hygiene.
• Build automated lifecycle campaigns across email and SMS and report on performance.
• Grow first‑party databases and ensure compliant data capture and consent.

Skills

CRM

Loyalty marketing

Lifecycle marketing

Data segmentation

Communication

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

HubSpot

Job description

About the Opportunity:

Oscars Group is looking for a Loyalty Marketing Executive to join our Marketing team and take ownership of the day-to-day management and growth of our venue loyalty program across the Group.

With 45+ venues across Australia spanning hotels, pubs, resorts, restaurants, events, and lifestyle venues, this is an exciting opportunity to work within a diverse hospitality portfolio and play a key role in how we build lasting relationships with our customers.

You will be responsible for growing our customer databases, managing our CRM platform, and delivering targeted lifecycle marketing that drives engagement, repeat visitation, and customer spend.

About the Role:

As the Loyalty Marketing Executive, you will manage our loyalty program end to end, from member acquisition and engagement through to rewards and retention.

You will work closely with our Marketing, Digital, Content, IT, Data, and venue teams to ensure we are capturing quality customer data across relevant touchpoints and using it effectively to deliver personalised and relevant customer experiences.

This is a hands-on role where you will combine CRM and marketing expertise with strong data discipline and commercial thinking to help grow our loyalty program and turn customer insights into measurable results.

Key Responsibilities:

• Loyalty Program Management
  • Manage the Group loyalty program across member acquisition, engagement, rewards, and retention
  • Oversee program mechanics, tiers, benefits, and redemption in line with commercial objectives
  • Track and report on key loyalty KPIs including membership growth, active member rate, redemption, and member spend
  • Work with relevant venue teams to drive on-site member sign-ups and ensure consistent program delivery
  • Identify opportunities to improve the program based on customer behaviour, performance data, and competitor activity
• CRM Management
  • Own the CRM platform as the central source of truth for customer data
  • Maintain data hygiene, segmentation, list health, and customer preferences
  • Build and deploy automated lifecycle campaigns across email and SMS, including welcome, birthday, win-back, post-visit, and VIP campaigns
  • Manage personalisation and dynamic content to improve campaign engagement and conversion
  • Maintain reporting dashboards and analyse campaign performance
  • Ensure CRM activity complies with relevant Australian privacy and marketing requirements
• Database Growth
  • Develop and execute strategies to grow first-party customer databases across relevant venue and digital touchpoints, including bookings, Wi-Fi, events, websites, social media, and paid media
  • Design and optimise data capture opportunities across the customer journey
  • Set and monitor database growth targets by venue and channel
  • Partner with Digital, Content, Marketing, and venue teams to improve customer data capture
  • Ensure customer consent and communication preferences are correctly captured and managed

About You:

• 2 to 4 years' experience in CRM, loyalty, or lifecycle marketing, ideally within hospitality, retail, or a multi-site business
• Hands-on experience using a CRM or marketing automation platform such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
• Strong understanding of customer segmentation, automation, and campaign analytics
• Working knowledge of Australian privacy and marketing compliance requirements
• Commercially minded, with the ability to connect loyalty and CRM activity to revenue outcomes
• Confident working across multiple stakeholders, departments, and venue teams
• Highly organised and detail-oriented, with strong data discipline
• Strong communication skills and the ability to turn customer insights into practical marketing activity
• Full Australian Working Rights

Benefits:

• Opportunity to work within a diverse portfolio of 45+ hospitality venues
• Discounts on food and beverage across all Oscars Group venues
• Opportunities for career progression across the Oscars Group
• Internal and external training and development opportunities, including access to an online training platform
• Employee Assistance Program
• Reward and recognition initiatives
• Mentoring from a strong team of hospitality professionals

About Us:

Oscars Group is a passionate, creative, and dynamic privately owned hospitality group founded by the Gravanis family in 1986 with the acquisition of a single pub in Sydney's Inner West. Now one of the largest privately owned hospitality groups in Australia, Oscars boasts an ever-growing portfolio of 45+ assets across NSW, Queensland, South Australia, and Victoria, spanning accommodation, pubs and gaming, retail liquor, conference and event centres, premium restaurants, chartered vessels, and both commercial and residential developments.