Loyalty & CRM Growth Specialist

Oscars Group; Bayside; On-site; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Discounts on food and beverage

Career progression opportunities

Training and development

Employee Assistance Program

Mentoring from hospitality pros

Job summary

Oscars Group is seeking a Loyalty Marketing Executive to own and grow the venue loyalty program across our 45+ NSW venues, including hotels, pubs, and restaurants. You will manage end-to-end loyalty, oversee CRM, data capture, and lifecycle campaigns across email and SMS, collaborating with Marketing, Digital, IT, Data, and venue teams to drive engagement and spend.

This hands-on role requires 2–4 years CRM/Lifecycle experience in hospitality, strong data discipline, and working rights in

Qualifications

• 2–4 years experience in CRM, loyalty, or lifecycle marketing within hospitality, retail, or multi-site business.
• Hands-on experience with major CRM/marketing automation platforms.
• Strong understanding of segmentation, automation, and analytics.

Responsibilities

• Own end-to-end loyalty program management across member acquisition, engagement, rewards and retention.
• Maintain CRM platform as the central source of truth and ensure data hygiene.
• Build automated lifecycle campaigns across email and SMS and report on performance.
• Grow first‑party databases and ensure compliant data capture and consent.

Skills

CRM

Loyalty marketing

Lifecycle marketing

Data segmentation

Communication

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

HubSpot

Job description

Oscars Group is seeking a Loyalty Marketing Executive to own and grow the venue loyalty program across our 45+ NSW venues, including hotels, pubs, and restaurants. You will manage end-to-end loyalty, oversee CRM, data capture, and lifecycle campaigns across email and SMS, collaborating with Marketing, Digital, IT, Data, and venue teams to drive engagement and spend.

This hands-on role requires 2–4 years CRM/Lifecycle experience in hospitality, strong data discipline, and working rights in