Loyalty Lifecycle Lead

MYER; City of Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Team member discounts

Learning and development

Hybrid working

Job summary

Myer Group is seeking a Loyalty Lifecycle Lead to drive the MYER one lifecycle strategy across the member journey. The role focuses on onboarding, engagement, retention, and reactivation, leveraging customer insights to optimise touchpoints and campaigns.

You will collaborate with CRM, marketing, digital, product, analytics and external agencies to deliver integrated lifecycle initiatives and report on performance metrics.

Qualifications

• 5+ years’ experience in loyalty, specialising in customer lifecycle and engagement.
• Proven ability to execute strategies that drive customer engagement and retention.
• Analytical skills with experience in leveraging data to inform decision-making.
• Exceptional communication skills, with the ability to present insights and recommendations to diverse audiences.
• Proficiency in tools such as MS Office Suite (Excel, PowerPoint, Outlook) and familiar with CRM platforms.

Responsibilities

• Support the execution and ongoing refinement of the MYER one customer lifecycle, focusing on acquisition, onboarding, engagement, retention, and reactivation
• Assist in delivering initiatives that enhance the perceived and actual value of the MYER one program, encouraging increased member engagement with rewards and benefits
• Support the planning and delivery of initiatives that increase member interaction, engagement, and program participation
• Coordinate behaviour-driving campaigns that encourage key actions such as reward redemption, benefit usage, and profile updates
• Use customer insights, feedback, and behavioural data to help optimise lifecycle touchpoints and identify areas for improvement
• Work collaboratively with teams across CRM, marketing, digital, product, analytics, and external agencies to help deliver integrated lifecycle initiatives
• Assist in tracking key lifecycle metrics and reporting on performance, helping translate results into actionable recommendations

Skills

Loyalty programs

Lifecycle marketing

Data-driven decision making

Communication skills

CRM platforms

MS Office

Tools

CRM platforms

Excel

PowerPoint

Outlook

Job description

Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond

The Customer, Loyalty and Data team is seeking a Loyalty Lifecycle Lead to play a key role in supporting the strategic development and end-to-end execution of the MYER one Lifecycle Strategy. This role is critical in maximising both the commercial impact and customer value of the MYER one program across all stages of the member journey.

Design and deliver targeted initiatives and campaigns that effectively onboard, engage, and retain members -increasing participation and driving deeper emotional and transactional loyalty.

12-month Maximum Term Parental Leave Contract

About the role:

• Support the execution and ongoing refinement of the MYER one customer lifecycle, focusing on acquisition, onboarding, engagement, retention, and reactivation
• Assist in delivering initiatives that enhance the perceived and actual value of the MYER one program, encouraging increased member engagement with rewards and benefits
• Support the planning and delivery of initiatives that increase member interaction, engagement, and program participation
• Coordinate behaviour-driving campaigns that encourage key actions such as reward redemption, benefit usage, and profile updates
• Use customer insights, feedback, and behavioural data to help optimise lifecycle touchpoints and identify areas for improvement
• Work collaboratively with teams across CRM, marketing, digital, product, analytics, and external agencies to help deliver integrated lifecycle initiatives
• Assist in tracking key lifecycle metrics and reporting on performance, helping translate results into actionable recommendations

About you:

• 5+ years’ experience in loyalty, specialising in customer lifecycle and engagement
• Proven ability to execute strategies that drive customer engagement and retention
• Analytical skills with experience in leveraging data to inform decision-making
• Exceptional communication skills, with the ability to present insights and recommendations to diverse audiences
• Proficiency in tools such as MS Office Suite (Excel, PowerPoint, Outlook) and familiar with CRM platforms
• A customer-first mindset with a passion for creating engaging and seamless experiences
• A proactive, innovative approach to problem-solving, with the ability to operate effectively in dynamic environments

Benefits to you:

We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.

Our team members enjoy a range of benefits including:

• Team member discounts: Generous discounts in-store and online
• Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.
• Flexible working: Lifestyle leave, flexible workhours and hybrid working is available for Store Support Office roles
• Lifestyle benefits: Employee Assistance Program (EAP),volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.

With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.

Your future starts here, help shape what’s next at Myer Group.