1:1 Marketing Architect – Hybrid

Kmart; Melbourne; Híbrido; AUD 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Team member discount

Brighter Benefits program

Bonus program

Parental leave

Mentor program

Kudos rewards

Career opportunities across Wesfarmers

Flexible hybrid working

Descripción de la vacante

Kmart is seeking a dedicated 1:1 Marketing Specialist to drive personalised multi-channel campaigns and audience segmentation in a retail context. You’ll partner with internal teams and agencies to execute high-impact programs, optimise performance, and implement new marketing tech including AI tools.

You will analyse campaign data, report on outcomes, and apply insights to improve engagement, conversion, and revenue while collaborating across Marketing, Online Trade, Design and Data Analytics.

Formación

• 3+ years' experience in 1:1, email, CRM and/or lifecycle marketing within a retail environment.
• Excellent communication, stakeholder management, time management, and process development and mapping skills.
• Hands-on experience planning and executing personalised 1:1 marketing campaigns.
• Experience using customer engagement or marketing automation platforms, such as Salesforce Marketing Cloud, and Braze.
• Strong analytical skills with the ability to interpret campaign performance data and generate insights.
• Experience conducting A/B testing and optimisation initiatives.
• Knowledge of customer segmentation, deliverability and 1:1 marketing best practices.
• Experience collaborating with cross-functional stakeholders, including external agencies, in a fast-paced environment.
• Exposure to reporting and analytics platforms such as Google Analytics, Power BI or Looker Studio.
• Understanding and experience with AI software, such as Co-pilot, ChatGPT, and Gemini.

Responsabilidades

• Alongside our digital agency partner, plan and execute targeted multi-channel 1:1 marketing campaign aligned to business and customer engagement objectives.
• Help build and manage audience segments to deliver personalised customer communications and experiences.
• Monitor campaign performance and report on key metrics including engagement, conversion and revenue outcomes.
• Analyse and report on campaign and customer data and provide actionable recommendations to improve future performance.
• Brief, execute, and manage A/B testing to optimise creative content and customer journeys.
• Partner closely with Marketing, Online Trade, Design, Data Analytics, Compliance and Product teams to deliver best-in-class 1:1 marketing campaigns.
• Support the ongoing development and implementation of new marketing technologies and capabilities, including AI integration and automations
• Continuously identify opportunities to improve customer engagement, campaign effectiveness and operational efficiency.

Conocimientos

1:1 marketing

Email campaigns

Lifecycle marketing

A/B testing

Audience segmentation

Analytics

Stakeholder management

AI tools

Herramientas

Salesforce Marketing Cloud

Braze

Descripción del empleo

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a 1:1 Marketing Specialist to join our team! As a 1:1 Marketing Specialist, you'll play a key role in executing and optimising personalised multi-channel marketing campaigns, helping drive customer engagement, loyalty, retention, and commercial outcomes.

What you’ll be doing

• Alongside our digital agency partner, plan and execute targeted multi-channel 1:1 marketing campaign aligned to business and customer engagement objectives.
• Help build and manage audience segments to deliver personalised customer communications and experiences.
• Monitor campaign performance and report on key metrics including engagement, conversion and revenue outcomes.
• Analyse and report on campaign and customer data and provide actionable recommendations to improve future performance.
• Brief, execute, and manage A/B testing to optimise creative content and customer journeys.
• Partner closely with Marketing, Online Trade, Design, Data Analytics, Compliance and Product teams to deliver best-in-class 1:1 marketing campaigns.
• Support the ongoing development and implementation of new marketing technologies and capabilities, including AI integration and automations
• Continuously identify opportunities to improve customer engagement, campaign effectiveness and operational efficiency.

To be successful in this role you’ll have:

• 3+ years' experience in 1:1, email, CRM and/or lifecycle marketing within an retail environment
• Excellent communication, stakeholder management, time management, and process development and mapping skills.
• Hands-on experience planning and executing personalised 1:1 marketing campaigns.
• Experience using customer engagement or marketing automation platforms, such as Salesforce Marketing Cloud, and Braze.
• Strong analytical skills with the ability to interpret campaign performance data and generate insights.
• Experience conducting A/B testing and optimisation initiatives.
• Knowledge of customer segmentation, deliverability and 1:1 marketing best practices.
• Experience collaborating with cross-functional stakeholders, including external agencies, in a fast-paced environment.
• Exposure to reporting and analytics platforms such as Google Analytics, Power BI or Looker Studio.
• Understanding and experience with AI software, such as Co-pilot, ChatGPT, and Gemini.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why eligible team membersgetthe opportunity to participate in a bonus program
• We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing ***************@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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