Audience Lifecycle Marketing Lead

Fulcrum Resources; Canberra; Hybrid; AUD 143,000 - 164,000; Full time

Benefits offered by this job

Hybrid working

Flexible working

Training budget and study support

Relocation assistance

Professional development funds

Job summary

Fulcrum Resources partners with a major Australian cultural institution to lead audience marketing on site and online. You will own always-on marketing, from segmentation to retention, spanning acquisition, growth and loyalty, including an existing membership base and the measurement to prove what works.

With a small team, you set the direction and drive delivery. This role blends strategic thinking with hands-on execution across digital and traditional channels, uses research to shape targeting

Qualifications

• Performance marketing background accountable for acquisition, growth and retention metrics.
• Segmentation and lifecycle marketing: defining audiences, funnel, and proof of movement.
• Integrated campaign delivery across digital and traditional channels including media buying and direct marketing.
• Strong analytical skills across attribution, evaluation and audience research.
• Experience managing a small team and a significant budget to deadlines.
• Ability to negotiate partnerships that extend campaign reach beyond paid media.

Responsibilities

• Own audience segmentation and personas across acquisition, activation and retention.
• Develop the existing membership base into a stronger loyalty proposition, with commercial and programming teams.
• Plan and run always-on paid digital activity alongside campaign marketing.
• Use market research and audience insight to shape targeting, messaging and channel mix.
• Manage a small marketing team and the marketing budget, including external agency partners.
• Build the measurement and evaluation framework, and report performance across campaigns and channels.
• Maintain brand consistency across all marketing activity.
• Collaborate with digital, programming, commercial and creative teams to turn insights into actionable offers.

Skills

Performance marketing

Segmentation & lifecycle

Integrated campaigns

Analytics

Team management

Partnership negotiation

Job description

Fulcrum Resources partners with a major Australian cultural institution to lead audience marketing on site and online. You will own always-on marketing, from segmentation to retention, spanning acquisition, growth and loyalty, including an existing membership base and the measurement to prove what works.

With a small team, you set the direction and drive delivery. This role blends strategic thinking with hands-on execution across digital and traditional channels, uses research to shape targeting