Lifecycle Marketing Lead: Data-Driven AI Campaigns

Amazon; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Job summary

Amazon Australia is seeking an analytical, data-driven marketing professional to spearhead customer engagement initiatives. You will join the AU Customer Lifecycle Marketing Team to design, test, and scale engagement across email, on-site placements, and custom landing pages—deepening customer relationships and driving adoption of shopping benefits.

Use SQL, dashboards, and AI tools to uncover insights, translate data into strategic recommendations, and collaborate with international teams to

Qualifications

• 8+ years of professional non-internship marketing experience.
• Experience using SQL or analytics tools for data analysis.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience with customer segmentation, profiling, and targeting.

Responsibilities

• Use SQL, dashboards, and analytics tools to uncover customer insights, identify at‑risk segments, and develop targeted marketing campaigns.
• Apply generative AI and emerging technologies to streamline data analysis, generate insights, and improve campaign performance.
• Translate data findings into clear, actionable recommendations for the team and senior leadership to guide strategy.
• Plan and execute marketing initiatives across email, push notifications, and landing pages to boost engagement and repeat purchases.
• Support A/B testing and test‑and‑learn programs to uncover insights and refine future campaigns.
• Create models to retarget key customer segments with personalized lifecycle offers and messaging.
• Develop and oversee campaigns that encourage high‑value actions (HVA) and repeat purchases; report on trends.
• Work with international teams — especially emerging marketplaces — to coordinate product rollouts and launches from global alignment to local execution.

Skills

Marketing analytics

SQL

Cross-functional campaigns

Customer segmentation

Tools

Excel

Tableau

Job description

Amazon Australia is seeking an analytical, data-driven marketing professional to spearhead customer engagement initiatives. You will join the AU Customer Lifecycle Marketing Team to design, test, and scale engagement across email, on-site placements, and custom landing pages—deepening customer relationships and driving adoption of shopping benefits.

Use SQL, dashboards, and AI tools to uncover insights, translate data into strategic recommendations, and collaborate with international teams to