Lifecycle Marketing Pro — Content & AI-Driven Campaigns

LawPath; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid and flexible working options

Birthday leave

Learning stipend

Parental leave policy

Job summary

Lawpath in Australia offers a Sydney-based, hybrid role focusing on lifecycle marketing and content creation for legal, tax, and compliance topics. You will craft emails, nurture sequences, newsletters, blog and social content, turning complex topics into clear, useful information for Australian small businesses.

You'll implement automated flows in Salesforce Account Engagement, design campaigns end-to-end, run tests, and leverage AI to improve messaging.

Qualifications

• 3+ years in a content, email, CRM, or lifecycle marketing role.
• Strong writing skills with a portfolio of emails/blogs/campaign copy.
• Hands-on experience with Salesforce and Account Engagement (Pardot).
• Analytical mindset; comfortable with spreadsheets and dashboards.
• Careful QA of copy, links, tracking, and campaign setup.
• AI fluency; ability to build repeatable AI-assisted workflows.
• Understanding of how AI reshapes search and content discovery.

Responsibilities

• Build and optimise automated lifecycle flows in Salesforce Account Engagement (onboarding, nurture, upsell, churn prevention, win-back).
• Design and send outbound and newsletter campaigns end-to-end: segmentation, copy, creative, QA, launch.
• Run structured A/B tests on subject lines, copy, offers, timing; act on results.
• Use AI to turn signals into triggered lifecycle messaging and sales alerts.
• Manage promotional campaign mechanics: offer setup, segmentation, delivery.
• Maintain campaign taxonomy, UTM governance, and clean tracking.
• Build dashboards in GA4, Tableau where needed.

Skills

Lifecycle marketing

Content writing

Email marketing

CRM expertise

Analytics

A/B testing

AI fluency

QA & quality control

Project management

Tools

Salesforce

Account Engagement (Pardot)

Tableau

GA4

Job description

Lawpath in Australia offers a Sydney-based, hybrid role focusing on lifecycle marketing and content creation for legal, tax, and compliance topics. You will craft emails, nurture sequences, newsletters, blog and social content, turning complex topics into clear, useful information for Australian small businesses.

You'll implement automated flows in Salesforce Account Engagement, design campaigns end-to-end, run tests, and leverage AI to improve messaging.