Head of Lifecycle

Lendi Group; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working arrangement

Wellbeing programs (medical, mental)

Parental Leave: 18–26 weeks

Loyalty Leave: +1 week after 3 years

Wellness initiatives

Job summary

Lendi Group is seeking a commercially minded Head of Lifecycle to lead how customers are engaged, prioritised and moved through their journey with Lendi Group. You will own lifecycle orchestration across Marketing, Sales, Data and Tech, using signals and automation to deliver the right experience at the right time.

You’ll lead a team of Journey Managers, Marketing Cloud Engineers and specialists, shaping personalisation, routing, and lifecycle rules to drive measurable growth across Australia

Qualifications

• Strong experience with lifecycle marketing, CRM, and data-driven customer marketing.
• Experience implementing marketing automation platforms at scale.
• Deep understanding of segmentation, targeting and journey orchestration.

Responsibilities

• Own lifecycle strategy and journey orchestration across channels.
• Prioritise and route leads to Sales to maximise conversion and revenue.
• Drive personalisation across segmentation, targeting and journeys.
• Own lifecycle reporting across CRM, product analytics and marketing automation.
• Monitor pipelines and journeys, identify breaks and optimise flows.
• Lead MarTech initiatives and work with Salesforce Marketing Cloud and related tools.
• Collaborate with Product, Data and Growth to evolve lifecycle rules and routing.

Skills

Lifecycle Marketing

CRM

Marketing Operations

Data-driven Marketing

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.

• Innovation at Our Core– We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
• Work with the Best– Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact– Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve– Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About The Role

We’re looking for a commercially minded, hands‑on Head of Lifecycle to lead how we engage, prioritise and move customers through their journey with Lendi Group.

Sitting at the intersection of Marketing, Sales, Data and Technology, you’ll own our lifecycle and lead orchestration strategy — using customer signals, data and automation to make sure the right customers receive the right experience at the right time.

You’ll lead a talented team while staying close to the work, from shaping personalisation and customer journeys to solving complex routing challenges and evolving our MarTech ecosystem. If you love combining lifecycle strategy, data and technology to drive measurable growth, this is an opportunity to make a significant impact.

Job Description

• Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
• Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
• Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
• Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
• Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
• Get hands‑on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
• Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
• Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
• Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.

Qualifications

• What You’ll Bring
  • Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing, ideally within a complex, high-volume environment.
  • Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo.
  • Strong understanding of customer lifecycle strategy, segmentation, targeting, personalisation and journey orchestration.
  • Strong analytical and data-wrangling capability, with experience using customer and performance data to drive commercial decisions.
  • Experience working with MarTech ecosystems, CRM integrations, data pipelines and automation at scale.
  • Strong commercial acumen with a track record of connecting lifecycle activity to conversion, sales and revenue outcomes.
  • Proven people leadership experience and the ability to influence and align senior cross‑functional stakeholders.
  • A strategic mindset with a hands‑on approach — equally comfortable setting the direction and getting into the detail to solve problems.
• Nice to Have
  • Hands‑on experience with Salesforce Marketing Cloud and Marketing Cloud Personalisation.
  • Experience with CDPs and customer data management.
  • Experience with product analytics platforms such as Amplitude.
  • Revenue Operations or Sales Operations experience.
  • Experience designing or optimising lead scoring, prioritisation and dynamic routing.
  • Experience within mortgage, fintech, proptech, financial services or another high-volume B2C/B2B2C environment.

Additional Information

Lendi Group teamsoperateacross Australia and the Philippines.Bringing together diverseexpertise, innovative technology and a customer‑first approach, our teams work seamlessly to simplify the property journey, helping Australians find,buyand own property with confidence.

We support our people in a variety of ways, but a few of the benefits that ourpeople rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work‑life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• generouspaid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• Anadditionalweek’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

We’recommitted to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a moreengagingworkplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in‑class products.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.