Performance Creative Lead

Linktree; Melbourne; Hybride; AUD 90 000 - 130 000; Plein temps

Résumé du poste

Linktree is seeking a Creative Strategist, Growth in Melbourne/Sydney. You will own performance-led creative strategy, translate insights into scalable ads across Meta, TikTok, YouTube, and Google, and manage agency partners.

You’ll work closely with Growth, Design, Content, and our creator network to drive growth through creative excellence. You’ll lead with data, build testing roadmaps, and push for high-impact bets.

Qualifications

• 4–6+ years in performance creative, paid social strategy, or growth marketing.
• A strong portfolio showing creative contribution and measurable outcomes.
• Deep fluency in Meta, TikTok, and YouTube algorithms and how creative influences performance.
• Proven experience scripting and producing high-converting direct-response video ads.
• Strong testing instincts with clear hypotheses and framework-driven insights.
• Experience briefing and managing creative agencies, creators, and measurement partners.
• Comfortable using AI tools to move faster without compromising quality.
• Builder mindset with autonomous, ruthlessly prioritised work habits.

Responsabilités

• Develop performance-led creative briefs and structured testing roadmaps.
• Write high-converting scripts for short-form video, UGC, and carousels.
• Lead full sprint cycle from hypothesis to post-launch analysis.
• Brief and manage creative agency, editors, and measurement partners.
• Monitor performance signals and pivot on CTR, CVR, CAC, and other metrics.
• Own creator and UGC workflows end-to-end.
• Build and maintain a library of creative learnings and frameworks.
• Collaborate with Growth, Design, Content, and CRO teams to stay aligned.

Connaissances

Performance marketing

Creative strategy

A/B testing

Direct response scripting

Data-driven decision making

Cross-functional collaboration

Outils

CapCut

AI tools

Description du poste

Creative Strategist, Growth

Melbourne, VIC • Sydney, NSW

Marketing

Remote • Hybrid

Full-time

The Role

We’re looking for a Performance Creative Strategist to help drive Linktree’s next stage of growth by owning one of the biggest variables in paid acquisition: creative.

You won’t be here to feed a content calendar or execute pre-written briefs. You’ll lead with insight — using performance data, audience understanding, and sharp judgement to decide what we should make next, and translate that into ads that convert and scale across Meta, TikTok and YouTube.

This is a conversion-led, data-informed creative strategy role. You’ll turn learnings from paid social into clear hypotheses, build structured testing roadmaps, and iterate fast to find repeatable winners. You’ll own the sprint cycle end-to-end — from angle selection to creative direction to post-launch analysis — while briefing and managing our creative agency and measurement partners and aligning closely with Growth, Design, Content, and our creator network.

Day-to-day, you’ll work shoulder-to-shoulder with our Performance Marketing Specialists, where creative strategy and media buying are tightly integrated. As Linktree scales paid investment globally, your work will directly influence how efficiently every dollar performs.

We’re after someone with high judgement and high standards — a builder who prioritises ruthlessly, pushes back when it matters, and consistently chooses the most impactful creative bets. If you get energy from turning insight into work that moves metrics — you’ll do some of your best work here.

What You’ll Own

• Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data, audience behaviour, and platform trends into scalable concepts — then identify the winning hooks, angles, and formats worth scaling systematically.
• Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video, UGC, statics, and carousels. Direct creators, editors, and designers to bring the vision to life with strategic precision.
• Sprint ownership: Run the full cycle — hypothesis → brief → produce → launch → analyse → iterate — maintaining a predictable cadence of testable, high-quality assets across Meta, TikTok, YouTube, and Google.
• Agency & partner management: Brief, manage, and hold accountable our creative agency and measurement partners. Set the bar, run feedback cycles, and make sure external output compounds our internal learnings — not duplicates them.
• Performance & optimisation: Spot early performance signals — hook winners, fatigue trends, scaling opportunities. Use metrics (CTR, thumb-stop rate, hold rate, CVR, CAC) to make fast decisions and pivot when needed.
• Creator & UGC management: Own creator and UGC workflows end-to-end — coordination, briefs, asset intake, revisions, and approvals — for both internal partners and external creators.
• Creative insights library: Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.
• Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists, and regularly with CRO, Brand, Design, and Content to ensure creative strategy stays aligned with channel best practice and Linktree's identity — while always pushing for performance.

Who We’re Looking For

• 4–6+ years in performance creative, paid social strategy, or growth marketing — with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where you've worked.
• A copywriter at your core: you know how to sell, which angles convert, how to shift audience beliefs, and how to calibrate messaging across sophistication levels — from problem-unaware to ready-to-buy.
• Deep fluency in how Meta, TikTok, and YouTube algorithms behave — and how creative influences delivery, targeting, and in-platform performance.
• Proven experience scripting and producing high-converting direct-response video ads, including hands-on work with UGC, short-form video, and creator-led content.
• Strong testing instincts: you design experiments with clear hypotheses, read performance data to separate signal from noise, and turn insights into frameworks — not one-off tweaks.
• Experienced in briefing and managing creative agencies, UGC creators, and measurement partners to a high standard with clear accountability.
• Comfortable using AI tools to move faster, generate variation, and extend your creative output — without losing quality or judgment.
• A builder and a self-starter: you design the systems and processes that make the team smarter, not just the assets that feed this week's campaigns.
• Able to prioritise ruthlessly, push back on low-leverage work, and operate autonomously in a fast-moving environment.

Nice to have

• Experience in SaaS, the creator economy, or multi-market acquisition campaigns.
• Knowledge of YouTube short-form and Google PMax creative formats.
• Experience localising creative for global markets.
• Comfortable filming and editing your own low-fi content (CapCut, iPhone, etc.) when speed matters.

Why this role, why now

• Global scale, real budgets. You'll be working with a significant and growing paid media investment across Meta, TikTok, YouTube, and Google — with the mandate to scale further. The creative decisions you make will directly determine how efficiently that budget performs.
• A team already in motion. You're not walking into a broken system. Our Growth team is already driving strong results — you're here to add fuel to the fire, not fix the engine. You'll hit the ground with talented performance specialists, agencies, designers, and strong cross-functional partners already aligned and moving.
• Interesting subject matter, clean economics. Linktree sits at the intersection of the creator economy and SaaS — which means your ads have genuine creative freedom (we're marketing to creators, after all), while the growth economics are clean and measurable. You'll always know if your creative is working.
• High autonomy, high visibility. This role operates at the strategic core of Growth Marketing, with direct visibility to senior leadership. Your work will shape how tens of millions of people first encounter Linktree.

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Req ID: 2219