Performance Creative Lead

Linktree; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Linktree is seeking a Creative Strategist, Growth in Melbourne/Sydney. You will own performance-led creative strategy, translate insights into scalable ads across Meta, TikTok, YouTube, and Google, and manage agency partners.

You’ll work closely with Growth, Design, Content, and our creator network to drive growth through creative excellence. You’ll lead with data, build testing roadmaps, and push for high-impact bets.

Qualifications

• 4–6+ years in performance creative, paid social strategy, or growth marketing.
• A strong portfolio showing creative contribution and measurable outcomes.
• Deep fluency in Meta, TikTok, and YouTube algorithms and how creative influences performance.
• Proven experience scripting and producing high-converting direct-response video ads.
• Strong testing instincts with clear hypotheses and framework-driven insights.
• Experience briefing and managing creative agencies, creators, and measurement partners.
• Comfortable using AI tools to move faster without compromising quality.
• Builder mindset with autonomous, ruthlessly prioritised work habits.

Responsibilities

• Develop performance-led creative briefs and structured testing roadmaps.
• Write high-converting scripts for short-form video, UGC, and carousels.
• Lead full sprint cycle from hypothesis to post-launch analysis.
• Brief and manage creative agency, editors, and measurement partners.
• Monitor performance signals and pivot on CTR, CVR, CAC, and other metrics.
• Own creator and UGC workflows end-to-end.
• Build and maintain a library of creative learnings and frameworks.
• Collaborate with Growth, Design, Content, and CRO teams to stay aligned.

Skills

Performance marketing

Creative strategy

A/B testing

Direct response scripting

Data-driven decision making

Cross-functional collaboration

Tools

CapCut

AI tools

Job description

Linktree is seeking a Creative Strategist, Growth in Melbourne/Sydney. You will own performance-led creative strategy, translate insights into scalable ads across Meta, TikTok, YouTube, and Google, and manage agency partners.

You’ll work closely with Growth, Design, Content, and our creator network to drive growth through creative excellence. You’ll lead with data, build testing roadmaps, and push for high-impact bets.