Lead, Individual Giving & Retention

UNICEF Australia; Sydney; Hybrid; AUD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Flexible work environment

Wellbeing benefits

Birthday leave

Salary packaging

Zusammenfassung

UNICEF Australia seeks an experienced marketing professional to drive retention strategies for regular and single giving. You will lead and coach a small team, blending hands-on delivery with leadership across web, email, SMS, telemarketing and direct mail.

Reporting to the Senior Loyalty Manager, you’ll use data, supporter insights and AI-enabled approaches to improve campaigns, journeys and long-term supporter value, while collaborating with Brand, Partnerships and Technology teams.

Qualifikationen

• Tertiary qualification in marketing, communications, business or related discipline, or equivalent professional experience.
• Proven experience in retention, loyalty or lifecycle marketing, including designing and delivering multi-channel campaigns and supporter journeys.
• Strong commercial, analytical and data-driven mindset, with the ability to translate insights into measurable revenue, retention and supporter experience outcomes.
• Experience using CRM, marketing automation and analytics platforms (Salesforce desirable) to optimise performance, segmentation and personalisation.
• Demonstrated capability in budget management, test-and-learn optimisation and continuous improvement approaches.
• Strong stakeholder and agency management skills
• Previous people's management experience would be highly regarded but is not essential.

Aufgaben

• Delivering and optimising single giving and regular giving retention strategies, campaigns and supporter journeys.
• Coaching your direct reports to implement integrated, supporter-centric campaigns across web, email, SMS, telemarketing and direct mail.
• Using supporter feedback, research, data and sector insights to improve campaign performance and supporter experience.
• Refining audience segmentation and personalisation initiatives across relevant teams.
• Embedding structured test-and-learn approaches, campaign analysis and continuous improvement across retention activity.
• Translating campaign reporting and supporter behaviour into clear, actionable recommendations.
• Supporting the implementation of AI-enabled tools, automation, dashboards and data-led workflows.
• Collaborating with the mid-value program lead to integrate mid-value audiences and stewardship considerations into retention strategies.

Kenntnisse

Retention marketing

Lifecycle marketing

CRM platforms

Data-driven mindset

Budget management

Stakeholder management

People management

Ausbildung

Tertiary qualification in marketing/communications/business

Tools

Salesforce

Marketing automation

Analytics platforms

Jobbeschreibung

UNICEF Australia seeks an experienced marketing professional to drive retention strategies for regular and single giving. You will lead and coach a small team, blending hands-on delivery with leadership across web, email, SMS, telemarketing and direct mail.

Reporting to the Senior Loyalty Manager, you’ll use data, supporter insights and AI-enabled approaches to improve campaigns, journeys and long-term supporter value, while collaborating with Brand, Partnerships and Technology teams.