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Job summary

Department of Health is seeking a Social Content Producer to bring public health stories and priorities to life across our social channels. You will identify fresh, culturally relevant opportunities, respond to briefs with creative social-first ideas, and extend messages through platform-native formats.

You will turn complex information into clear, human content, advise on social execution of campaigns, and champion creativity while maintaining accuracy and public trust.

Responsibilities

• You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.
• You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social.
• You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself.
• You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.
• You'll bring:
• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

Job description

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Social Content Producer, Communications and Engagement

3001 Melbourne Department of Health

Posted today

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The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of all Victorians. We’re focused on
supporting Victorians to be as healthy as they can; whether through alerting them to seasonal risks like thunderstorm asthma, notifying them of contact with
communicable diseases, safeguarding their drinking water, developing the best health, wellbeing and care facilities in the world, being at the forefront of mental health and
wellbeing treatment or accelerating medical research. It’s all part of the way we partner with the community to help every individual lead a healthy life.

About the role:

The Social Content Producer brings the Department of Health's stories, priorities and public health messages to life through creative, engaging and social-first content.

Working across the department's social media channels, the role proactively identifies fresh, innovative and culturally relevant opportunities to connect with audiences, while responding creatively to content briefs and emerging priorities.

The role creates and coordinates content that turns complex information into clear, compelling stories designed for social, extending key messages through platform-native formats and creative storytelling. They provide specialist advice on the social execution of departmental campaigns and priorities, and champion creativity, experimentation, best practice and meaningful audience connection across the department's social presence.

About us:

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.

We see it as our job to support Victorians to stay healthy and safe. And to deliver a world‑class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

About you:

Main Accountabilities:

You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.

You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social.

You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself. You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.

You'll bring:

• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

What we offer:

• The opportunity to perform meaningful work, making direct contributions toward enablingVictorians to be the healthiest