Social Content Producer, Communications and Engagement

Department of Health Victoria; Melbourne; On-site; AUD 65,000 - 100,000; Full time

Job summary

The Department of Health Victoria seeks a Social Content Producer to bring health stories to life with social-first content across channels. You will identify fresh, culturally relevant opportunities and translate complex information into clear, engaging content for Victorians.

You will collaborate with specialists, stakeholders and creatives to champion creativity, best practice and audience connection while adapting to emerging priorities.

Qualifications

• Creative thinker with ability to engage audiences
• Curious about culture and trends; translate to social content
• Able to pitch ideas and take briefs with own input
• Turn complex information into accessible social content
• Strong collaboration with stakeholders and creatives
• Willingness to experiment with formats and approaches
• Excellent judgement balancing creativity with accuracy and public trust

Responsibilities

• You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.
• You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social.
• You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself.
• You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.
• You'll bring: A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

Job description

Social Content Producer, Communications and Engagement

Department of Health Victoria – Melbourne VIC

The Social Content Producer brings the Department of Health's stories, priorities and public health messages to life through creative, engaging and social-first content.

Working across the department's social media channels, the role proactively identifies fresh, innovative and culturally relevant opportunities to connect with audiences, while responding creatively to content briefs and emerging priorities.

The role creates and coordinates content that turns complex information into clear, compelling stories designed for social, extending key messages through platform-native formats and creative storytelling. They provide specialist advice on the social execution of departmental campaigns and priorities, and champion creativity, experimentation, best practice and meaningful audience connection across the department's social presence.

About us:

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.

We see it as our job to support Victorians to stay healthy and safe. And to deliver a world‑class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

About you:

Main Accountabilities:

You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.

You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social.

You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself. You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.

You'll bring:

• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

What we offer:

• The opportunity to perform meaningful work, making direct contributions toward enablingVictorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.

We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. We continue to build an inclusive workplace that embraces diversity of backgrounds and differences to realise the potential of our employees for innovation and delivering services aimed at enhancing the lives of all Victorians. All roles can be worked flexibly and we encourage applications from Aboriginal people, people with disability, LGBTIQ+ and people from culturally diverse backgrounds. Please contact us if you require any adjustments to participate in the recruitment process at*********@health.vic.gov.au. For more information on our commitment to inclusion and diversity seeinclusion and diversity at the Department of Health.

If you have any queries in relation to participation in recruitment processes at Health, or experience any issues in applying, please feel free to email ***************@health.vic.gov.au. Please note that unsolicited applications from third parties cannot be accepted. If you have questions regarding the role, please message the contact person listed on the advertisement directly.

Preferred applicants may be required to complete a police check and other pre-employment checks. Information provided will be treated in line with our Privacy Policy.