Digital Content Producer - Web Ux & Seo (Hybrid)

Racv; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Meaningful work

Growth opportunities

Flexible working arrangements

Job summary

The Department of Health in Melbourne is seeking a Social Content Producer to bring health stories and public health messages to life across social media. You will identify opportunities, respond to briefs creatively, and ensure content is culturally relevant and engaging for diverse Victorians.

Working across platforms, you will turn complex information into clear, human stories, advise on formats, and champion experimentation while upholding accuracy and public trust.

Responsibilities

• Develop social-first content from briefs, turning complex health information into clear, engaging posts.
• Create and coordinate content across social channels to support departmental campaigns.
• Advise on social execution, formats, and best practices to maximise audience connection.

Job description

Social Content Producer, Communications and Engagement

3001 Melbourne Department of Health

Posted today

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Job Description

The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of all Victorians. We’re focused on supporting Victorians to be as healthy as they can; whether through alerting them to seasonal risks like thunderstorm asthma, notifying them of contact with communicable diseases, safeguarding their drinking water, developing the best health, wellbeing and care facilities in the world, being at the forefront of mental health and wellbeing treatment or accelerating medical research. It’s all part of the way we partner with the community to help every individual lead a healthy life.

About the role:

The Social Content Producer brings the Department of Health's stories, priorities and public health messages to life through creative, engaging and social-first content.

Working across the department's social media channels, the role proactively identifies fresh, innovative and culturally relevant opportunities to connect with audiences, while responding creatively to content briefs and emerging priorities.

The role creates and coordinates content that turns complex information into clear, compelling stories designed for social, extending key messages through platform-native formats and creative storytelling. They provide specialist advice on the social execution of departmental campaigns and priorities, and champion creativity, experimentation, best practice and meaningful audience connection across the department's social presence.

About us:

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.

We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

About you:

Main Accountabilities:

You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.

You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social .

You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself. You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.

You'll bring:

• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

What we offer:

• The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.