Social Content Producer (00719698)

Department of Health; Melbourne; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Meaningful work

Growth opportunities

Flexible working arrangements

Job summary

The Department of Health is seeking a Social Content Producer to shape public health storytelling across our social channels in Victoria. You’ll translate complex health information into clear, engaging content, optimise for platform-native formats and test new ideas with audience insights.

You’ll work with cross-functional teams, embrace creative experimentation, and contribute to campaigns that inform and inspire Victorians while upholding accuracy, accessibility and public trust.

Qualifications

• Experience creating social-first content for broad audiences.
• Ability to translate complex health information into accessible content.
• Strong understanding of how content performs across platforms.

Responsibilities

• Develop and coordinate social content that aligns with department priorities.
• Turn briefs into creative concepts and platform-native formats.
• Provide guidance on the social execution of campaigns and priorities.
• Collaborate with stakeholders and creatives to deliver engaging content.

Skills

Creative eye

Social-first storytelling

Platform understanding

Idea execution

Translate complex information

Social trends curiosity

Collaboration

Experimentation

Judgement under accuracy

Job description

The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of all Victorians. We’re focused on supporting Victorians to be as healthy as they can; whether through alerting them to seasonal risks like thunderstorm asthma, notifying them of contact with communicable diseases, safeguarding their drinking water, developing the best health, wellbeing and care facilities in the world, being at the forefront of mental health and wellbeing treatment or accelerating medical research. It’s all part of the way we partner with the community to help every individual lead a healthy life.

About the role:

The Social Content Producer brings the Department of Health's stories, priorities and public health messages to life through creative, engaging and social-first content. Working across the department's social media channels, the role proactively identifies fresh, innovative and culturally relevant opportunities to connect with audiences, while responding creatively to content briefs and emerging priorities. The role creates and coordinates content that turns complex information into clear, compelling stories designed for social, extending key messages through platform-native formats and creative storytelling. They provide specialist advice on the social execution of departmental campaigns and priorities, and champion creativity, experimentation, best practice and meaningful audience connection across the department's social presence.

About us:

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected. We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

About you:

Main Accountabilities: You're a creative thinker who understands what makes people stop scrolling, pay attention and engage. You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social . You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself. You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.

You'll bring:

• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

What we offer:

• The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.

We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. We continue to build an inclusive workplace that embraces diversity of backgrounds and differences to realise the potential of our employees for innovation and delivering ser vices aimed at enhancing the lives of all Victorians. All roles can be worked flexibly and we encourage applications from Aboriginal people, people with disability, LGBTIQ+ and people from culturally diverse backgrounds. Please contact us if you require any adjustments to participate in the recruitment process at [email protected] . For more information on our commitment to inclusion and diversity see inclusion and diversity at the Department of Health . If you have any queries in relation to participation in recruitment processes at Health, or experience any issues in applying, please feel free to email [email protected] . Please note that unsolicited applications from third parties cannot be accepted. If you have questions regarding the role, please message the contact person listed on the advertisement directly. Preferred applicants may be required to complete a police check and other pre-employment checks. Information provided will be treated in line with our Privacy Policy .