Social Content Producer, Communications And Engagement

Victorian Department of Health; Melbourne; Hybrid; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Flexible work arrangements

Growth and development opportunities

Meaningful work

Job summary

Victorian Department of Health seeks a Social Content Producer to bring health stories and priorities to life across our social channels. You will identify fresh, culturally relevant opportunities, turn complex information into clear, engaging social content, and extend messages through platform-native formats.

You’ll advise on social execution of campaigns and champion creativity and audience connection. You’ll work with specialists, stakeholders and creatives, balancing accuracy and

Qualifications

• Ability to turn complex information into clear social content.
• Strong understanding of what makes content engaging on social platforms.
• Comfort translating briefs into creative social ideas.

Responsibilities

• Identify fresh, culturally relevant opportunities for social content across channels.
• Create and coordinate content turning complex information into clear, engaging stories.

Skills

Creative eye

Social-first storytelling

Platform knowledge

Idea development

Audience engagement

Collaboration

Experimentation

Judgement

Job description

About the role

The Social Content Producer brings the Department of Health's stories, priorities and public health messages to life through creative, engaging and social-first content. Working across the department's social media channels, the role proactively identifies fresh, innovative and culturally relevant opportunities to connect with audiences, while responding creatively to content briefs and emerging priorities. The role creates and coordinates content that turns complex information into clear, compelling stories designed for social, extending key messages through platform-native formats and creative storytelling. They provide specialist advice on the social execution of departmental campaigns and priorities, and champion creativity, experimentation, best practice and meaningful audience connection across the department's social presence.

About us

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected. We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

About you

Main Accountabilities

You're a creative thinker who understands what makes people stop scrolling, pay attention and engage. You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social. You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself. You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.

You’ll bring

• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

What we offer

• The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.

We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians.

We continue to build an inclusive workplace that embraces diversity of backgrounds and differences to realise the potential of our employees for innovation and delivering services aimed at enhancing the lives of all Victorians.

All roles can be worked flexibly and we encourage applications from Aboriginal people, people with disability, LGBTIQ+ and people from culturally diverse backgrounds.

Please contact us if you require any adjustments to participate in the recruitment process at [e-mail].

For more information on our commitment to inclusion and diversity see inclusion and diversity at the Department of Health.

If you have any queries in relation to participation in recruitment processes at Health, or experience any issues in applying, please feel free to email [e-mail].

If you have questions regarding the role, please message the contact person listed on the advertisement directly.

Preferred applicants may be required to complete a police check and other pre-employment checks.

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