Key Account Manager, Catering & Foodservice

Red Bull GmbH; Australia; On-site; AUD 100,000 - 140,000; Full time

Job summary

Red Bull Australia Pty Ltd is seeking a Key Account Manager to win new distribution in leading catering and foodservice groups and drive premium brand activation and sales outcomes. You will lead collaboration with internal teams and external partners to normalise Red Bull consumption across work, study and social occasions.

You will manage objections, grow partnerships with major catering and foodservice customers, and develop tailored promotional initiatives to deliver growth and innovation

Qualifications

• Minimum 4 years' experience in an Account Manager role.
• Proven success managing and growing partnerships with catering and foodservice customers.
• Strong understanding of the catering and foodservice landscape.
• Excellent verbal and written communication and presentation skills.

Responsibilities

• Win new distribution in leading catering/foodservice groups.
• Deliver category insights and develop value-based sell-stories.
• Manage objections and influence stakeholders and decision-makers.
• Increase distribution depth and negotiate target sales volume and outcomes.
• Deliver outlet execution, launch programs, and ensure premium brand activation.

Skills

Account management

Stakeholder management

Commercial acumen

Presentation skills

Job description

Company Description

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Key Account Manager (KAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments. The KAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration. In winning new distribution in leading Catering and Foodservice groups, the KAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive.

Job Description

WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS

• Deploy hunting list system and diagnose mutual value propositions with potential customers
• Deploy category, data, and industry insights, developingvalue-add and benefit-based sell-stories
• Manage and overcome objections,influencingmultiple key stakeholders and decision makers
• Increase depth of distribution and negotiate target sales volume and financial outcomes

EFFECTIVE BRAND EXECUTION

• Deliver outlet execution against Red Bullmeasures, in-store and online
• Create customer launch programs &customer joint business plans
• Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
• Deploy incremental sales strategy, usingoccasion-based messaging to drive incremental purchases
• Maximise visibility through strategic placement of point-of-sale materials
• Develop promotional program inclusive of ‘Limited Time Offers’

PREMIUM BRAND ACTIVATION

• Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
• Engage and integrate Catering/Foodservice customers into Red Bull owned events
• Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
• Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
• Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation

Qualifications

• Minimum 4years' experience in anAccount Manager role
• Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
• Strong understanding of the catering and foodservice landscape, including key customer groups
• Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
• Exceptional stakeholder management and relationship-building skills

Additional Information

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Alexander Pty Ltd.