Key Account Manager, Catering & Foodservice

Red Bull; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Red Bull Australia is seeking a results-driven Key Account Manager for Catering and Foodservice. You will win new distribution and drive brand activation and sales volume in catering and foodservice channels, collaborating with internal and external stakeholders to ensure premium executions.

With minimum four years in an Account Manager role and a strong understanding of the catering landscape, you will build value-based sell-stories, grow distribution, and contribute to annual planning.

Qualifications

• Minimum 4 years' experience in an Account Manager role.
• Proven success managing partnerships with catering and foodservice customers from the supplier side.
• Strong understanding of the catering and foodservice landscape and customer groups.
• Exceptional verbal and written communication and presentation skills.

Responsibilities

• Deploy hunting list system and diagnose value propositions with potential customers.
• Develop value-add sell-stories using category, data, and industry insights.
• Manage objections and influence multiple stakeholders and decision makers.
• Increase distribution depth and negotiate target sales volume and financial outcomes.
• Deliver outlet execution against Red Bull measures, in-store and online.
• Create customer launch programs and joint business plans.
• Activate Red Bull at the point of decision in menus and combos.
• Deploy incremental sales strategies with occasion-based messaging.

Skills

Account Management

Catering & Foodservice

Stakeholder Management

Presentation Skills

Commercial Acumen

Distribution Growth

Job description

Key Account Manager, Catering & Foodservice

• Full-time
• Travel: 30-40
• Organization: Red Bull Australia
• Job type: Permanent

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Key Account Manager (KAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments. The KAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration. In winning new distribution in leading Catering and Foodservice groups, the KAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive.

• Deploy hunting list system and diagnose mutual value propositions with potential customers
• Deploy category, data, and industry insights, developingvalue-add and benefit-based sell-stories
• Manage and overcome objections,influencingmultiple key stakeholders and decision makers
• Increase depth of distribution and negotiate target sales volume and financial outcomes

EFFECTIVE BRAND EXECUTION

• Deliver outlet execution against Red Bullmeasures, in-store and online
• Create customer launch programs &customer joint business plans
• Ensure Red Bull is activated at the point-of-decision and is included as an option in 'Meal Combos'
• Deploy incremental sales strategy, usingoccasion-based messaging to drive incremental purchases
• Maximise visibility through strategic placement of point-of-sale materials
• Develop promotional program inclusive of 'Limited Time Offers'

PREMIUM BRAND ACTIVATION

• Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
• Engage and integrate Catering/Foodservice customers into Red Bull owned events
• Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
• Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
• Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation

• Minimum 4years' experience in anAccount Manager role
• Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
• Strong understanding of the catering and foodservice landscape, including key customer groups
• Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
• Exceptional stakeholder management and relationship-building skills

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with RedBull Australia Pty Ltd.