Journey & Orchestration Specialist

Aware Super; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

Aware Super is seeking a Journey Orchestration Specialist to join our Digital Engagement & Personalisation team, supporting personalised, data-driven member experiences across the acquisition, onboarding and engagement lifecycle. You'll be involved in the complete campaign lifecycle, from journey design and build through testing, deployment, reporting and continuous improvement.

Max Term role until 30 June 2027, with Sydney or Melbourne location and hybrid working.

Qualifications

• Experience in a digital marketing, marketing automation, CRM or customer journey role within a large corporate or enterprise environment.
• Hands-on experience building and managing automated email communications and customer journeys.
• Exposure to marketing automation platforms, with Adobe Journey Optimizer, Adobe Experience Platform or Adobe Experience Manager highly regarded.
• Demonstrated project management ability to effectively manage multiple stakeholders across tasks, including prioritisation and planning skills.
• Experience delivering campaigns end-to-end, including implementation, testing, reporting and optimisation.
• Analytical mindset with experience interpreting campaign performance and generating insights.

Responsibilities

• Build, execute and optimise automated member communication journeys across acquisition, onboarding and engagement programs.
• Work closely with Marketing segments to manage end-to-end digital marketing campaigns and develop recommendations for prospects, members, and employers (website, member site, mobile, email, social, video).
• Leverage Adobe capabilities to improve personalisation, engagement and conversion outcomes.
• Use insights and analytics to establish and optimise key journeys, remedy friction points and drive conversion.
• Assist with end-to-end delivery of key digital campaigns, including A/B testing and personalised messaging.
• Enable search engine optimisation and search engine marketing through effective content management.

Skills

Digital marketing

Marketing automation

CRM

Customer journeys

Project management

Campaign analytics

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Adobe Experience Manager

Job description

Your SUPER career starts here

As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

Sound good? Learn more about us and what we do at aware.com.au

Your New Role

We're looking for a Journey Orchestration Specialist to join our Digital Engagement & Personalisation team, supporting the delivery of personalised, data-driven member experiences across the acquisition, onboarding and engagement lifecycle. You'll be involved in the complete campaign lifecycle, from journey design and build through to testing, deployment, reporting and continuous improvement.

• Max Term role until 30 June 2027
• Sydney or Melbourne location
• Hybrid working environment

Key responsibilities include:

• Build, execute and optimise automated member communication journeys across acquisition, onboarding and engagement programs.
• Work closely with Marketing segments to manage the end-to-end digital marketing campaigns by contributing to campaign plan development and developing campaign and communication recommendations for prospects, members, and employers (inclusive of public website, member website, mobile, email, social, video, and other initiatives)
• Leverage Adobe capabilities to improve personalisation, engagement and conversion outcomes.
• Use insights and analytics to establish and optimise key global journeys, remedy customer friction points and drive conversion across acquisition and direct engagement.
• Assist with end-to-end delivery of key digital campaigns, including A/B testing and personalised messaging, from ideation to execution and measurements.
• Enables search engine optimisation and search engine marketing through effective content management.

How do you exceed our expectations?

• Experience in a digital marketing, marketing automation, CRM or customer journey role within a large corporate or enterprise environment.
• Hands-on experience building and managing automated email communications and customer journeys.
• Exposure to marketing automation and customer engagement platforms, with Adobe Journey Optimizer, Adobe Experience Platform or Adobe Experience Manager highly regarded.
• Demonstrated project management ability to effectively manage multiple stakeholders across a range of tasks, including prioritisation and planning skills.
• Experience delivering campaigns end-to-end, including implementation, testing, reporting and optimisation.
• Analytical mindset with experience interpreting campaign performance and generating insights.

Employee Experience

We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you'll love working at Aware Super:

• Have a super impact: You'll think big and care deeply to help more Australians live their best lives in retirement.
• Be part of something super unique: You'll work to reshape super and retirement. We'll invest in your growth and give you the opportunity to work on career-defining projects.
• Work with super humans: You'll work hard and innovate, but also have some fun along the way.
• Feel super cared for: We'll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.