Senior Journey Orchestration & Personalisation Specialist

Aware Super; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

Aware Super is seeking a Journey Orchestration Specialist to join our Digital Engagement & Personalisation team, supporting personalised, data-driven member experiences across the acquisition, onboarding and engagement lifecycle. You'll be involved in the complete campaign lifecycle, from journey design and build through testing, deployment, reporting and continuous improvement.

Max Term role until 30 June 2027, with Sydney or Melbourne location and hybrid working.

Qualifications

• Experience in a digital marketing, marketing automation, CRM or customer journey role within a large corporate or enterprise environment.
• Hands-on experience building and managing automated email communications and customer journeys.
• Exposure to marketing automation platforms, with Adobe Journey Optimizer, Adobe Experience Platform or Adobe Experience Manager highly regarded.
• Demonstrated project management ability to effectively manage multiple stakeholders across tasks, including prioritisation and planning skills.
• Experience delivering campaigns end-to-end, including implementation, testing, reporting and optimisation.
• Analytical mindset with experience interpreting campaign performance and generating insights.

Responsibilities

• Build, execute and optimise automated member communication journeys across acquisition, onboarding and engagement programs.
• Work closely with Marketing segments to manage end-to-end digital marketing campaigns and develop recommendations for prospects, members, and employers (website, member site, mobile, email, social, video).
• Leverage Adobe capabilities to improve personalisation, engagement and conversion outcomes.
• Use insights and analytics to establish and optimise key journeys, remedy friction points and drive conversion.
• Assist with end-to-end delivery of key digital campaigns, including A/B testing and personalised messaging.
• Enable search engine optimisation and search engine marketing through effective content management.

Skills

Digital marketing

Marketing automation

CRM

Customer journeys

Project management

Campaign analytics

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Adobe Experience Manager

Job description

Aware Super is seeking a Journey Orchestration Specialist to join our Digital Engagement & Personalisation team, supporting personalised, data-driven member experiences across the acquisition, onboarding and engagement lifecycle. You'll be involved in the complete campaign lifecycle, from journey design and build through testing, deployment, reporting and continuous improvement.

Max Term role until 30 June 2027, with Sydney or Melbourne location and hybrid working.