Interim Head of Marketing

ExecThread; Melbourne; Remote; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Four-day work week

Job summary

Equiem, a Melbourne-based innovator in tenant experience platforms for commercial real estate, is seeking a Head of Marketing. This remote-friendly role leads a global repositioning from tenant engagement to a building-performance platform, owning positioning, launches and campaigns across markets.

The successful candidate will drive marketing strategy with a commercial mindset, connecting activities to growth, retention and upsell.

Qualifications

• Senior, hands-on marketer with strong background in product/brand/integrated marketing for enterprise tech.
• Experience in PropTech or institutional real estate is a plus.

Responsibilities

• Own positioning, packaging, launches and campaigns across multiple markets.
• Lead marketing strategy aligned with mission to enhance building performance, NOI and asset value.
• Collaborate with product, sales, customer success and external agencies to deliver on strategy.
• Oversee global brand management, content creation and PR, build media relationships.

Skills

Strategic marketing leadership

Enterprise tech marketing

Brand management

ABM / field marketing

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

Remote (anywhere in Australia)(Australia)

The Company is seeking a Head of Marketing to spearhead a global repositioning from a tenant engagement app to a building-performance platform. The successful candidate will be responsible for leading the marketing strategy that aligns with the company's mission to enhance building performance, NOI, and asset value. This senior, hands-on role requires a professional with a strong background in product, brand, or integrated marketing, particularly in the enterprise tech sector. The Head of Marketing will be tasked with owning the company's positioning, packaging, launches, and campaigns across multiple markets, and must have a proven track record in these areas. A sharp aesthetic and editorial judgment, as well as the ability to turn proprietary data into compelling marketing tools, are essential.Applicants for the Head of Marketing position at the company should have a commercial mindset, with the ability to connect marketing efforts to growth, retention, and upsell. The role involves working closely with product, sales, and customer success teams, as well as external agencies and partners, to deliver on the marketing strategy. Experience in PropTech or institutional real estate is a bonus, as is a background in sales enablement, ABM, or field marketing. The Head of Marketing will also be responsible for global brand management, content creation, and PR, and must be adept at building and managing media relationships. The position is based in Melbourne and offers a four-day working week, with the expectation of travel as needed.

Functions

• Marketing

Hiring Company

Equiem

Innovative provider of tenant experience platforms for commercial real estate