Integrated Marketing Lead (12-Month Fixed Term)

Pinterest; Sydney; Hybrid; USD 52,069 - 78,104; Full time

Job summary

Join a forward-thinking company as an Integrated Marketing Lead, where you'll shape B2B marketing strategies in Australia. This role offers the chance to collaborate with global teams and drive impactful marketing initiatives that resonate with advertisers. You'll lead a talented marketing specialist and engage with cross-functional teams to elevate brand visibility and revenue goals. With a commitment to flexibility, you'll enjoy a work environment that values your unique perspectives while contributing to a positive online experience for millions. If you're passionate about digital marketing and ready to make a difference, this opportunity is for you!

Qualifications

• 8+ years experience in integrated B2B marketing or digital marketing.
• Strong organizational and project management skills required.

Responsibilities

• Define and deliver local marketing strategy in Australia.
• Measure impact of local marketing initiatives and identify improvements.

Skills

B2B Marketing

Digital Marketing

Project Management

Analytical Skills

Collaboration

Communication

Education

Bachelor's degree in Marketing

Equivalent work experience

Tools

Social Media Platforms

Data Analysis Tools

Job description

About Pinterest:

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working.

The Pinterest Business Marketing team is composed of highly skilled marketing generalists, able to flex with equal strength among marketing strategy, copywriting, content development, project management, cross-functional team leadership, event planning and creative oversight. Most importantly, we are business marketers, able to capture hearts and minds of advertisers and media agencies with engaging, inspirational work that drives business impact. Expect to grow quickly, pivot often and learn a lot.

We’re looking for an Integrated Marketing Lead to define and deliver our B2B marketing strategy in Australia for a 12 month fixed-term contract. In this role, you will partner closely with Business Marketing global leadership, local sales leadership and cross-functional partners to lead marketing strategy that supports revenue goals and brand visibility within the industry.

What you’ll do:

• Define and deliver the local marketing strategy in Australia by leveraging industry trends, best practice and local insights on Pinterest and competitors.
• Develop & own key initiatives that are aligned to global business marketing strategies to shift advertiser perceptions and behaviours. This includes strategies across industry marketing, owned events, trade media and industry body partnerships, executive engagement, scaled education and success story creation.
• Work closely with local and global teams to ensure that global programs resonate locally and meet local sales and marketing needs.
• Measure impact of local marketing initiatives, identify areas for improvement and learning agendas.
• Act as people manager for local Marketing Specialist whose role is to support the delivery of Pinterest’s Business Marketing strategy in Australia.
• Collaborate with cross-functional teams, including sales, product, measurement and the wider global marketing team.

What we’re looking for:

• 8+ years experience in integrated B2B marketing and/or digital marketing.
• Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment with global stakeholders.
• Excellent organisational and project management skills to effectively balance multiple projects, stakeholders and deadlines.
• Fluency in written and spoken English. Passion for digital marketing and a desire to grow and develop within the field.
• Familiarity with social media platforms and their advertising capabilities, with a specific focus on Pinterest (prior experience a plus).
• Sound analytical skills, with the ability to learn how to analyse data and derive actionable insights.
• Bachelor's degree in Marketing, Business or equivalent work experience.

Relocation Statement:

• This position is not eligible for relocation assistance.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration once per week and therefore needs to be in a commutable distance from our Sydney office. The role will also include travel to the US circa once or twice per year.

Our Commitment to Diversity:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.