Marketing Manager

Pinion Advisory; Adelaide; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Pinion Advisory is seeking a strategic, hands-on Marketing Manager to lead marketing and growth initiatives across Australia. You will shape brand visibility, drive performance, and align with the Pinion US team to scale the business.

This role focuses on building systems, influencing stakeholders, and turning technical expertise into client-focused storytelling. You will partner with service lines, manage budgets, and oversee campaigns, content, and enablement materials to support growth and

Qualifications

• Demonstrated experience developing and executing marketing strategies that support business growth.
• Strong stakeholder management and ability to build credibility with technical professionals and business leaders.
• Excellent written communication, content editing, and brand stewardship.
• Experience using CRM platforms, marketing automation tools, email marketing systems, and project management software.

Responsibilities

• Develop and execute annual marketing and growth plans across all service lines.
• Lead the Australian marketing function and manage priorities, budgets, resources, and project execution.
• Partner with advisors and service-line leaders to identify growth opportunities and marketing priorities.
• Build and manage integrated campaigns that support business development, lead generation, and cross-selling initiatives.
• Coordinate thought leadership programs, webinars, market insights, reports, newsletters, and client communications.
• Drive website strategy, SEO performance, digital marketing initiatives, and content effectiveness.
• Own CRM adoption, lead routing, opportunity tracking, marketing reporting, and campaign measurement.
• Develop advisor enablement resources including referral guides, account planning tools, service-line collateral, and sales support materials.
• Establish scalable processes for marketing requests, tender support, opportunity management, and case study development.
• Maintain brand consistency, messaging standards, and content quality across all channels.
• Mentor and support the Marketing Coordinator while helping build a high-performing marketing function.
• Act as the bridge between Australian leadership and the Pinion US marketing team.
• Ensure alignment with the global brand strategy and consistent customer experience across markets.

Skills

Marketing strategy

Stakeholder management

Content development

Brand stewardship

Autonomous work

Tools

CRM platforms

Marketing automation tools

Email marketing systems

Project management software

Job description

Build the Future of Marketing for a Growing Advisory Business

Pinion Advisory is seeking a strategic and hands-on Marketing Manager to lead the development of marketing and growth initiatives across our Australian business. This is an opportunity to help shape the future of a growing advisory firm.

As the primary marketing leader in Australia, you'll work closely with service line leaders, advisors, and the Pinion U.S. marketing team to strengthen brand visibility, support business development, drive marketing performance, and establish the foundations for long‑term growth. This role is ideal for someone who enjoys building systems, influencing stakeholders, and turning complex technical expertise into compelling client‑focused stories.

Why Pinion Advisory?

Pinion Advisory is a leading agribusiness, water, and environmental consulting firm that helps clients unlock the potential of their people, businesses, industries, and natural resources. Our advisors bring expertise in food and agricultural production, family agribusiness, commodity risk management, and comprehensive water resource management.

Through a global partnership with Pinion (U.S.), we combine local expertise with global reach delivering impactful strategies, forward‑thinking solutions, and a professional, collaborative approach that consistently meets high technical standards while supporting long‑term resilience and competitiveness.

Be part of a story worth sharing.

Showcase the impact Pinion Advisory has on farms, businesses, communities, and natural resources across Australia. It's meaningful work that contributes to the stewardship of land, water, businesses, and people.

What You'll Be Doing

As the marketing leader for Australia, you will:

• Develop and execute annual marketing and growth plans across all service lines.
• Lead the Australian marketing function and manage priorities, budgets, resources, and project execution.
• Partner with advisors and service‑line leaders to identify growth opportunities and marketing priorities.
• Build and manage integrated campaigns that support business development, lead generation, and cross‑selling initiatives.
• Coordinate thought leadership programs, webinars, market insights, reports, newsletters, and client communications.
• Drive website strategy, SEO performance, digital marketing initiatives, and content effectiveness.
• Own CRM adoption, lead routing, opportunity tracking, marketing reporting, and campaign measurement.
• Develop advisor enablement resources including referral guides, account planning tools, service‑line collateral, and sales support materials.
• Establish scalable processes for marketing requests, tender support, opportunity management, and case study development.
• Maintain brand consistency, messaging standards, and content quality across all channels.
• Mentor and support the Marketing Coordinator while helping build a high‑performing marketing function.
• Act as the primary bridge between Australian leadership and the Pinion US marketing team.
• Effectively manage the brand in alignment with the global brand strategy, ensuring consistency in messaging, visual identity, and customer experience across all markets.

What You'll Need For This Position

• Demonstrated experience developing and executing successful marketing strategies that support business growth.
• Experience in professional services, consulting, engineering, agriculture, financial services, advisory, or related industries.
• Strong stakeholder management skills and the ability to build credibility with technical professionals and business leaders.
• Experience using CRM platforms, marketing automation tools, email marketing systems, and project management software.
• Excellent written communication skills, including content editing, thought leadership development, and brand stewardship.
• Ability to work autonomously and make sound decisions in a dynamic and evolving environment.
• Experience supporting organisations undergoing growth, transformation, or integration is highly regarded.

What's In It For You

• Hybrid or office work arrangement based in Adelaide or Hobart.
• Opportunity to build and shape a growing marketing function.
• Direct exposure to senior leaders across Australia and the United States.
• Meaningful work supporting agriculture, environmental sustainability, water resources, and regional communities.