Integrated Brand Marketing Manager - Consumer Apps

Salt; Sydney; Híbrido; AUD 155.000 - 165.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working model 50/50

Descripción de la vacante

Salt is seeking an Integrated Brand Marketing Manager for Consumer Apps in Sydney. The role focuses on developing and executing integrated marketing campaigns for two leading photography and video mobile apps across APAC, driving awareness, acquisition, engagement and long-term value.

You will collaborate with regional and global teams to shape how millions of users discover and engage with market-leading mobile products, leveraging insights to seize growth opportunities and optimise performance

Formación

• 8–16 years of digital marketing experience with consumer/tech brands.
• Experience delivering integrated campaigns across APAC markets.
• Background in mobile apps, digital products or consumer tech is a plus.
• Strong ability to translate insights into growth strategies.
• Excellent stakeholder management and cross-functional collaboration.

Responsabilidades

• Develop and execute integrated consumer marketing strategies across APAC.
• Lead multi-channel campaigns including digital, social, influencer and app store marketing.
• Utilise customer insights to identify growth opportunities and improve performance.
• Collaborate with Product Marketing, Performance Media, Lifecycle Marketing and Creative teams.
• Manage agencies and budget to meet business objectives.
• Own reporting, forecasting and campaign performance analysis.

Conocimientos

Digital marketing

APAC campaigns

Brand marketing

Mobile apps marketing

Campaign measurement

Descripción del empleo

Integrated Brand Marketing Manager - Consumer Apps

Sydney | 10-Month Fixed-Term Contract | Global SAAS | $155,000 - $165,000 + Super

Salt Search has partnered with one of the world's most recognised and innovative award-winning technology companies, whose products empower millions of creators, businesses and consumers globally. Renowned for transforming how people create and engage with digital content, this organisation continues to set the benchmark for customer experience, creativity and innovation.

This is an exciting opportunity for a customer-focused consumer marketer to drive growth for two of the world's most recognised Photography and Video mobile applications across APAC. You will develop and execute integrated brand marketing campaigns that increase awareness, acquisition, engagement and long-term customer value. Working closely with regional and global teams, you'll help shape how millions of users discover, adopt and engage with market-leading mobile products.

Key Responsibilities

• Develop and execute integrated consumer marketing strategies that drive awareness, acquisition, engagement and retention across APAC
• Lead multi-channel campaigns spanning digital, social, influencer, content and app store marketing
• Use customer insights, audience data and market trends to identify growth opportunities and improve campaign performance
• Partner closely with Product Marketing, Performance Media, Lifecycle Marketing and Creative teams to deliver exceptional customer experiences
• Manage agency relationships and campaign execution from planning through to optimisation
• Own campaign performance, reporting, forecasting and budget management against key business objectives

Experience Required

• 8-16 years of digital marketing experience working on/with consumer and technology brands and products.
• Experience delivering digital integrated/brand marketing campaigns across APAC markets (bonus if you have India experience).
• Bonus: a strong background in mobile apps, digital products, subscription businesses or consumer technology brands
• Experience across digital, social, influencer and performance marketing channels for brand campaigns
• Customer-first mindset with the ability to translate audience insights into impactful marketing strategies
• Strong stakeholder management skills and experience working across complex, cross-functional environments
• Excellent commercial acumen, project management and analytical capabilities
• Experience marketing consumer apps, technology brands or digitally-led consumer products will be highly regarded

What's on Offer?

• Full leave entitlements, including annual leave, personal leave and paid public holidays
• Potential opportunities for extension, permanency or future internal opportunities
• Hybrid working model - 50/50 office to home split
• Opportunity to join one of the world's most respected and innovative technology organisations
• Drive growth for globally recognised Photography and Video mobile applications used by millions worldwide
• Regional APAC scope with a strong focus on one of the world's fastest-growing digital markets, India
• Exposure to best-in-class consumer marketing, digital innovation and customer growth strategies
• Collaborative culture that encourages creativity, innovation and continuous learning