Influencer Marketing Campaign Lead

MyChemist Retail Group; Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Salary reviews

Work from home one day per week

Paid parental leave

Employee discounts

Shuttle bus to Preston office

EAP services

Job summary

Sigma Healthcare is seeking an Influencer Marketing Coordinator to support planning and delivery of influencer campaigns across social channels. You will coordinate creative content, monitor performance, and build relationships with influencers, brands and partners to maximise engagement and ensure campaigns align with regulations and business goals.

Working closely with the Influencer, Social Media and PR teams, you will help optimise campaigns, stay updated with platform trends, and provide

Qualifications

• Experience in influencer marketing or social media.
• Ability to collaborate with multiple teams to deliver campaigns.
• Strong relationship management with key stakeholders.

Responsibilities

• Develop, implement and coordinate social media influencer campaigns from planning through to execution.
• Coordinate influencer creative and content delivery from briefing through to final approval.
• Monitor campaign performance using internal reporting systems, tracking results against campaign objectives.
• Identify and recommend high-performing influencer content for paid advertising opportunities.
• Analyse campaign results and prepare performance reports to measure effectiveness and identify opportunities for improvement.
• Research industry benchmarks, emerging trends and audience preferences to inform influencer and social media strategies.
• Build and maintain strong professional relationships with suppliers, brands, industry professionals and influencers.
• Ensure influencer campaigns and content comply with relevant legal requirements, social media best practices and TGA advertising guidelines.
• Stay up to date with emerging social media platforms, technologies, design tools and applications.
• Provide additional support across PR and influencer activities as required, including assisting at events and preparing influencer outreach lists.

Skills

Influencer marketing

Social media

Public relations

Relationship management

Job description

Sigma Healthcare is seeking an Influencer Marketing Coordinator to support planning and delivery of influencer campaigns across social channels. You will coordinate creative content, monitor performance, and build relationships with influencers, brands and partners to maximise engagement and ensure campaigns align with regulations and business goals.

Working closely with the Influencer, Social Media and PR teams, you will help optimise campaigns, stay updated with platform trends, and provide