Hybrid Sydney: Marketing Data Engineer for Attribution & Journeys

Balance Recruitment and Balance Consulting; Sydney; Híbrido; AUD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Banking environment

Scale marketing capability

Descripción de la vacante

Balance Recruitment and Balance Consulting is partnering with a leading banking organisation to hire a Marketing Data Engineer in Sydney. You will bridge marketing analytics and data engineering to drive smarter attribution, customer journey measurement, and campaign performance analysis.

You will collaborate with marketing, analytics and engineering teams to define attribution logic, build end-to-end journey views, and deliver data-enabled insights to improve acquisition and engagement across

Formación

• 7+ years of experience in marketing analytics/insights/attribution.
• Strong experience with GA4, BigQuery and SQL.
• Deep understanding of digital marketing measurement and attribution analysis.
• Proven experience analysing customer journeys from first touch through to conversion.
• Hands-on experience with multi-touch attribution models.
• Experience working with Google Ads, Meta and DV360 datasets.
• Strong stakeholder engagement and communication skills.
• Banking or financial services experience will be highly regarded.

Responsabilidades

• Build end-to-end customer journey views across multiple marketing touchpoints.
• Design and validate multi-touch attribution models.
• Analyse paid media performance across Google Ads, Meta, DV360 and other digital channels.
• Use GA4 and BigQuery to uncover customer acquisition and engagement insights.
• Reconcile outputs across multiple data sources and identify data gaps.
• Define data requirements and attribution logic for engineering implementation.
• Partner with marketing, analytics and technical stakeholders across the business.

Conocimientos

Marketing analytics

Attribution modelling

Customer journey

Stakeholder engagement

SQL

GA4

BigQuery

Marketing measurement

Cross-channel attribution

Herramientas

DV360

Google Ads

Meta Ads

ETL/ELT frameworks

Python

Descripción del empleo

Balance Recruitment and Balance Consulting is partnering with a leading banking organisation to hire a Marketing Data Engineer in Sydney. You will bridge marketing analytics and data engineering to drive smarter attribution, customer journey measurement, and campaign performance analysis.

You will collaborate with marketing, analytics and engineering teams to define attribution logic, build end-to-end journey views, and deliver data-enabled insights to improve acquisition and engagement across