Hybrid Marketing Analytics Lead: CRO & Growth Insights

HomeMade Inc.; Australia; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Power your career

Parental leave

Flexible work

Flexi Leave Days

Floating public holiday

Reward program

Job summary

Mable is Australia’s leading healthtech platform, connecting thousands with supported care. We are seeking a Marketing Analytics expert to elevate our in-house tracking, CRO and analytics frameworks, backed by a tier-1 tech stack and a generous media budget.

You will collaborate with Brand, Performance Marketing, Web, CRM and Sales, shaping acquisition and retention analytics. Join a 25-strong Data Analytics team delivering data architecture, engineering, AI, and pipelines, while embedding

Qualifications

• 3–5 years’ experience in Marketing or Digital Analytics.
• Strong understanding of full-funnel marketing and attribution.
• Technical and analytical capability with data-driven mindset.
• Excellent stakeholder management and cross-functional collaboration.
• Proactive, commercially minded and able to navigate ambiguity.

Responsibilities

• Own marketing tracking and measurement across platforms with privacy-compliant data collection.
• Lead CRO measurement and experimentation to drive conversions and UX.
• Build full-funnel marketing analytics connecting GA4, channels, CRM, and sales data.
• Deliver actionable insights and performance reports to identify trends and optimisations.
• Partner with Data, Marketing, Product, Engineering and Sales to execute initiatives.
• Shape a future measurement strategy including MMM and multi-touch attribution.

Skills

GA4

GTM

Data layers

Advanced event tracking

Privacy technologies

CRO measurement

Marketing analytics

Stakeholder management

Cross-functional collaboration

MarTech

Tools

GA4

GTM

Job description

Mable is Australia’s leading healthtech platform, connecting thousands with supported care. We are seeking a Marketing Analytics expert to elevate our in-house tracking, CRO and analytics frameworks, backed by a tier-1 tech stack and a generous media budget.

You will collaborate with Brand, Performance Marketing, Web, CRM and Sales, shaping acquisition and retention analytics. Join a 25-strong Data Analytics team delivering data architecture, engineering, AI, and pipelines, while embedding