Hybrid PR Lead - Content & Strategy (Melbourne)

Agency Iceberg

Melbourne

Hybrid

AUD 135,000 - 165,000

Full time

2 days ago
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Job summary

Agency Iceberg Pty in Melbourne seeks a SAD/GAD-level Talent with expertise in PR, leadership, content and social strategy for a 12-month contract. The role focuses on driving integrated PR campaigns across earned media, social, and digital channels, while managing client relationships and strategy with the leadership team.

You will shape innovative PR and content programs for consumer brands, lead teams, and deliver proactive ideas that set the pace for the agency in the AUS market, with

Qualifications

  • Experience in a PR agency role.
  • Experience with consumer clients.
  • Excellent knowledge of the Australian PR landscape.
  • Tertiary degree in communications, marketing or public relations (desirable).
  • Melbourne resident with full working rights.

Responsibilities

  • Collaborate with executive leadership on PR and content strategies.
  • Develop and implement integrated PR campaigns across earned media, social, content and digital marketing.
  • Serve as day-to-day contact for key clients and stakeholders; manage campaigns to KPI targets.
  • Propose proactive, creative ideas and new digital strategies for clients.
  • Drive national media relations and cross-channel branding initiatives.
  • Coordinate planning, strategy and allocation tracking with leadership.

Skills

PR leadership
Content strategy
Social media strategy
Media relations
Excellent communicator
Time management
Creativity
Collaboration

Education

Bachelor's degree in communications/marketing/public relations

Job description

Agency Iceberg Pty in Melbourne seeks a SAD/GAD-level Talent with expertise in PR, leadership, content and social strategy for a 12-month contract. The role focuses on driving integrated PR campaigns across earned media, social, and digital channels, while managing client relationships and strategy with the leadership team.

You will shape innovative PR and content programs for consumer brands, lead teams, and deliver proactive ideas that set the pace for the agency in the AUS market, with

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