MELB PR SAD/GAD (Lifestyle, Retail, Tourism) $150k

Agency Iceberg; Melbourne; Hybrid; AUD 135,000 - 165,000; Full time

Job summary

Agency Iceberg Pty in Melbourne seeks a SAD/GAD-level Talent with expertise in PR, leadership, content and social strategy for a 12-month contract. The role focuses on driving integrated PR campaigns across earned media, social, and digital channels, while managing client relationships and strategy with the leadership team.

You will shape innovative PR and content programs for consumer brands, lead teams, and deliver proactive ideas that set the pace for the agency in the AUS market, with

Qualifications

• Experience in a PR agency role.
• Experience with consumer clients.
• Excellent knowledge of the Australian PR landscape.
• Tertiary degree in communications, marketing or public relations (desirable).
• Melbourne resident with full working rights.

Responsibilities

• Collaborate with executive leadership on PR and content strategies.
• Develop and implement integrated PR campaigns across earned media, social, content and digital marketing.
• Serve as day-to-day contact for key clients and stakeholders; manage campaigns to KPI targets.
• Propose proactive, creative ideas and new digital strategies for clients.
• Drive national media relations and cross-channel branding initiatives.
• Coordinate planning, strategy and allocation tracking with leadership.

Skills

PR leadership

Content strategy

Social media strategy

Media relations

Excellent communicator

Time management

Creativity

Collaboration

Education

Bachelor's degree in communications/marketing/public relations

Job description

• 12-MonthContract
• $150kMax
• Flex/WFH Model

ThisMELB-based creatively-led PR agency knows the future of staff retention & enjoyment is to invest in its people. Gone are the days of burnout and a five-day, 40hr working week!

This PR agency trusts its employees to get the job done, regardless of where they are working from.With a strong focus on clients within the consumertravel, sport, food& tech space, this rapidly expanding PR agency willsetthe pace for agencies across the AUS media landscape.

We are now looking to appoint a SAD ornewly-appointedGAD-level Talent with expertise in PR, leadership, content and social strategyfor a 12-month/matcontract role.

The Opportunity:

• Work with and support the executiveleadership team(digital and PR)
• PR &Content development
• Develop and implement integrated PR comms, including earner-first creative & PR strategies, social media, content & digital marketing strategies
• Be the day-to-day contact for key clients & stakeholders
• Bring to life proactive ideas and new digital strategies
• Drive national media relations
• Brainstorm new ideas with the wider team and deliver new, creative solutions for your clients!
• Ensure all campaigns stay on schedule, on budget and hit assigned KPI’s
• Working with the leadership team, ensure that all planning, strategy and allocations is tracked accordingly
• Assist in all organic and new business development
• Work on global brands.

You:

• Live in Melbourne and have full working rights
• Previous experience working in a PR agency role is required for this role
• Previous experience withconsumer clients
• Relevant tertiary degree in communications, marketingorpublic relations is desirable
• Excellent knowledge of the Australian PR landscape is required
• Have high attention to detail
• Describe yourself as an exceptional communicator (oral and written)
• Are a confident presenter
• Have excellent time management skills
• Describe yourself as creative, collaborative and supportive of others
• Sponsorship is not available for this role
• Please note: salarylisted is a guide only.