Hybrid Marketing Manager: Student Acquisition & Growth

Oes Australia; Melbourne; Híbrido; AUD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid office (Cremorne) 3 days/wk

Health & wellbeing programs

Annual flu vaccinations

Paid parental leave

Study assistance

Purchased leave

Team events and Culture Club

Employee assistance program

Descripción de la vacante

OES Australia is seeking a commercially driven Marketing Manager to lead student acquisition for a major university partner. The role focuses on lead generation, demand generation, and performance marketing to drive enrolment growth.

You will work across Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise outcomes. You will balance commercial objectives with student-centric marketing, shaping growth strategies, and improving the journey from enquiry to

Formación

• 6-8 years in lead generation, demand generation or performance marketing.

Responsabilidades

• Own student acquisition and lead generation strategies to drive enrolment growth.
• Develop strategic marketing plans aligned to university partner objectives.
• Collaborate with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversions.
• Manage budgets, forecasts and investment decisions to maximise ROI.
• Analyse campaign performance and enrolment trends to identify growth opportunities.
• Lead integrated marketing campaigns and course launches from planning through execution.
• Partner with university stakeholders to deliver strategic marketing advice.

Conocimientos

Lead generation

Demand generation

Performance marketing

Customer acquisition

Stakeholder management

Data-driven marketing

Campaign management

Project management

Education sector experience

Descripción del empleo

OES Australia is seeking a commercially driven Marketing Manager to lead student acquisition for a major university partner. The role focuses on lead generation, demand generation, and performance marketing to drive enrolment growth.

You will work across Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise outcomes. You will balance commercial objectives with student-centric marketing, shaping growth strategies, and improving the journey from enquiry to