Marketing Manager

Online Education Services (OES); Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working (3 days in Cremorne)

Professional development

Health and wellbeing activities

Paid parental leave

Purchased leave

Study assistance

Employee assistance program (EAP)

Income protection insurance

Corporate health insurance rates

Job summary

Online Education Services (OES) is seeking a commercially driven Marketing Manager to lead student acquisition and growth initiatives for a major university partner. This role focuses on lead generation, demand generation and performance marketing beyond traditional branding, driving enrolments through data-led decisions and cross-functional collaboration.

You will shape growth strategies, optimise marketing investment, and enhance the student journey from enquiry to enrolment.

Qualifications

• 6-8 years of proven experience in lead generation, demand generation, customer acquisition or performance marketing.
• Strong commercial acumen with budgets, forecasts and ROI understanding.
• Experience collaborating with senior internal and external stakeholders on integrated campaigns.

Responsibilities

• Own and deliver student acquisition and lead generation strategies that drive enrolment growth.
• Develop and execute marketing plans aligned to university partner objectives.
• Collaborate with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversions.
• Manage marketing budgets, forecasts and investment decisions to maximise ROI.
• Analyse campaign performance, lead quality and enrolment trends to identify growth opportunities.
• Lead integrated marketing campaigns and course launches from planning through to execution.
• Act as the marketing partner for university stakeholders, building trusted relationships and offering strategic advice.
• Translate market insights and customer data into actionable marketing strategies.

Skills

Lead generation

Demand generation

Customer acquisition

Performance marketing

Stakeholder management

Data-driven decision making

Campaign management

Job description

About OES OES is a global education services partner, working with universities, employers, and industry bodies to deliver market-leading online learning solutions. Our purpose is to enhance lives through education, and our vision is to be the world's most impactful enabler of education. We are a values-led organisation that empowers our people to make a meaningful impact every day. Through collaboration, innovation, and a student-focused approach, we create engaging learning experiences while supporting our teams to grow, develop, and thrive in a culture that embraces change and continuous improvement.

About OES OES is a global education services partner, working with universities, employers, and industry bodies to deliver market-leading online learning solutions. Our purpose is to enhance lives through education, and our vision is to be the world's most impactful enabler of education. We are a values-led organisation that empowers our people to make a meaningful impact every day. Through collaboration, innovation, and a student-focused approach, we create engaging learning experiences while supporting our teams to grow, develop, and thrive in a culture that embraces change and continuous improvement. The Opportunity: We're looking for a commercially driven Marketing Manager to lead student acquisition and growth initiatives for one of our biggest university partners. This is an outstanding opportunity for a results-oriented marketer who excels at delivering measurable outcomes, fostering strong stakeholder relationships, and developing high-impact lead generation strategies. This role goes beyond traditional brand marketing. We are seeking a strategic marketing professional with proven experience in lead generation, demand generation, performance marketing, and customer acquisition. You will be responsible for driving prospective student growth through targeted campaigns, data-led decision making, and close collaboration with both internal teams and university stakeholders. As a key member of the team, you will help shape growth strategies, optimise marketing investment, and enhance the student journey from initial enquiry through to enrolment. Your ability to balance commercial objectives with customer-focused marketing initiatives will be critical to delivering strong enrolment outcomes and long-term success. Key Responsibilities:

• Own and deliver student acquisition and lead generation strategies that drive enrolment growth.
• Develop and execute strategic marketing plans aligned to university partner objectives.
• Work closely with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversion outcomes.
• Manage marketing budgets, forecasts and investment decisions to maximise ROI.
• Analyse campaign performance, lead quality and enrolment trends to identify growth opportunities.
• Lead integrated marketing campaigns and course launches from planning through to execution.
• Act as the key marketing partner for university stakeholders, building trusted relationships and delivering strategic advice.
• Translate market insights and customer data into actionable marketing strategies.

About you:

• 6-8 years of proven experience in lead generation, demand generation, customer acquisition or performance marketing
• Strong commercial acumen with the ability to understand business drivers, budgets, forecasts and marketing ROI
• Exceptional stakeholder management skills with experience partnering with senior internal and external stakeholders
• Experience developing and delivering integrated marketing campaigns that achieve measurable growth outcomes
• Ability to use data and insights to optimise performance and influence decision-making
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Experience working in education, higher education, professional services, technology, SaaS or other customer acquisition-focused environments will be highly regarded

What's in it for you: At OES, we're transforming lives through education. You'll join a high-performing, values-led organisation where your work directly influences business decisions, drives meaningful outcomes, and supports some of the world's leading education providers. If you enjoy working with smart people, solving complex challenges, and making a genuine impact, you'll thrive here. Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated. We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:

• Hybrid working arrangement for genuine career-life fit (3 days in our Cremorne Office)
• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.