Hybrid Marketing Data & Insights Manager

Delaware North, Australia & New Zealand; Melbourne; Hybride; AUD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Hybrid working arrangements

Career growth in a global hospitality/

Résumé du poste

Delaware North Australia & New Zealand in Melbourne is seeking a Marketing Manager, Database & Insights to lead customer analytics, loyalty analytics and database strategy across hospitality, gaming, tourism and accommodation brands.

You will translate complex customer data into actionable insights, build dashboards, and support strategic decisions. Collaborate with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance to drive growth.

Qualifications

• Demonstrated experience in customer analytics, loyalty analytics, or database marketing across hospitality or related sectors.
• Strong experience in segmentation, predictive modelling, campaign analysis and performance measurement.
• Proficiency with relational databases, CRM platforms, reporting tools and statistical technologies (SQL, Power BI, Tableau, R, Python or SAS).
• Excellent communication skills with the ability to present complex findings clearly to stakeholders.
• High attention to data accuracy, governance and privacy.
• Experience with loyalty programs or customer value strategies is advantageous.
• Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or related field.

Responsabilités

• Manage and optimise customer and marketing databases, analytics frameworks, and reporting capabilities across the portfolio.
• Develop dashboards, performance reports and measurement frameworks covering marketing, loyalty, and commercial activity.
• Lead customer segmentation, profiling and predictive modelling to improve targeting and lifetime value.
• Evaluate campaigns and offers through forecasting, post‑campaign analysis, and closed‑loop reporting.
• Translate complex data into clear insights and strategic recommendations for technical and non‑technical stakeholders.
• Partner with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance teams to support informed decision‑making.

Connaissances

Customer analytics

Loyalty analytics

Segmentation

Predictive modelling

Campaign analysis

Performance measurement

Data governance

Data accuracy

SQL

Power BI

Tableau

R

Python

SAS

CRM platforms

Formation

Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or a related field

Outils

Relational databases

CRM platforms

Reporting tools

Tableau

Power BI

Description du poste

Delaware North Australia & New Zealand in Melbourne is seeking a Marketing Manager, Database & Insights to lead customer analytics, loyalty analytics and database strategy across hospitality, gaming, tourism and accommodation brands.

You will translate complex customer data into actionable insights, build dashboards, and support strategic decisions. Collaborate with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance to drive growth.