Hybrid CRM & Loyalty Analytics Lead

Dorel Juvenile Australia; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

9-day fortnight with paid RDO

Hybrid office and WFH arrangement

Free on-site parking

EAP support

Training and development opportunities

Modern office facilities in Melbourne

Barista-quality coffee

Job summary

Dorel Australia is seeking an experienced Data Analytics & Loyalty Manager to lead CRM, loyalty and analytics initiatives across Maxi-Cosi and Mother’s Choice from Melbourne. You will turn customer data into actionable insights to improve acquisition, engagement, retention and lifetime value.

You’ll collaborate across Marketing, Sales, Product and Consumer Experience to influence how we understand customers and drive better commercial decisions using data and dashboards.

Qualifications

• 5+ years’ experience across CRM, loyalty, customer analytics, BI or data‑driven marketing.
• Experience managing CRM platforms, databases and loyalty programs.
• Ability to turn complex data into meaningful commercial insights.
• Experience developing dashboards, reporting frameworks and performance metrics.
• Strong understanding of customer lifecycle marketing, segmentation and retention.
• Experience analysing eCommerce, website and marketing performance.

Responsibilities

• Own CRM, loyalty and analytics initiatives for Maxi-Cosi and Mother’s Choice.
• Manage customer databases and CRM platforms with data quality and compliance focus.
• Build automated customer journeys across the lifecycle.
• Develop customer segmentation based on behaviour and purchase history.
• Drive loyalty and retention initiatives to boost engagement and CLV.
• Analyse data to uncover trends and commercial opportunities.
• Monitor acquisition, retention, repeat purchase and churn metrics.
• Measure marketing campaigns, promotions and loyalty effectiveness.
• Map and improve end‑to‑end customer journeys.
• Lead testing and optimisation across campaigns, messaging and offers.
• Develop dashboards and reporting frameworks across CRM, loyalty, digital and sales.
• Translate complex data into clear insights for stakeholders.
• Drive reporting automation and data governance improvements.

Skills

CRM analytics

Loyalty programs

Dashboards

Customer lifecycle

Stakeholder management

Data governance

Data quality

Excel (Advanced)

Data visualization

Campaign attribution

Tools

CRM platforms

Data visualization tools

Excel

Marketing analytics tools

Job description

Dorel Australia is seeking an experienced Data Analytics & Loyalty Manager to lead CRM, loyalty and analytics initiatives across Maxi-Cosi and Mother’s Choice from Melbourne. You will turn customer data into actionable insights to improve acquisition, engagement, retention and lifetime value.

You’ll collaborate across Marketing, Sales, Product and Consumer Experience to influence how we understand customers and drive better commercial decisions using data and dashboards.