Marketing Manager Database and Insights, Head Office

Delaware North, Australia & New Zealand; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working arrangements

Career growth in a global hospitality/

Job summary

Delaware North Australia & New Zealand in Melbourne is seeking a Marketing Manager, Database & Insights to lead customer analytics, loyalty analytics and database strategy across hospitality, gaming, tourism and accommodation brands.

You will translate complex customer data into actionable insights, build dashboards, and support strategic decisions. Collaborate with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance to drive growth.

Qualifications

• Demonstrated experience in customer analytics, loyalty analytics, or database marketing across hospitality or related sectors.
• Strong experience in segmentation, predictive modelling, campaign analysis and performance measurement.
• Proficiency with relational databases, CRM platforms, reporting tools and statistical technologies (SQL, Power BI, Tableau, R, Python or SAS).
• Excellent communication skills with the ability to present complex findings clearly to stakeholders.
• High attention to data accuracy, governance and privacy.
• Experience with loyalty programs or customer value strategies is advantageous.
• Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or related field.

Responsibilities

• Manage and optimise customer and marketing databases, analytics frameworks, and reporting capabilities across the portfolio.
• Develop dashboards, performance reports and measurement frameworks covering marketing, loyalty, and commercial activity.
• Lead customer segmentation, profiling and predictive modelling to improve targeting and lifetime value.
• Evaluate campaigns and offers through forecasting, post‑campaign analysis, and closed‑loop reporting.
• Translate complex data into clear insights and strategic recommendations for technical and non‑technical stakeholders.
• Partner with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance teams to support informed decision‑making.

Skills

Customer analytics

Loyalty analytics

Segmentation

Predictive modelling

Campaign analysis

Performance measurement

Data governance

Data accuracy

SQL

Power BI

Tableau

R

Python

SAS

CRM platforms

Education

Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or a related field

Tools

Relational databases

CRM platforms

Reporting tools

Tableau

Power BI

Job description

The opportunity

Delaware North Australia is seeking a Marketing Manager, Database & Insights to join our team at Head Office in Docklands, Melbourne.

This is an exciting opportunity to lead customer insights, loyalty analytics and database strategy across a diverse portfolio of hospitality, gaming, tourism and accommodation brands. The role is responsible for translating complex customer, loyalty and commercial data into meaningful business insights that drive acquisition, engagement, retention and revenue growth.

You will influence strategic decision-making through advanced analytics, customer segmentation, predictive modelling and performance measurement. This is an opportunity to build capability, shape the future of customer intelligence and directly impact business performance across multiple properties.

What We Offer

• Work across a diverse portfolio spanning gaming, hospitality, accommodation and tourism
• Help shape and advance analytics capability within a growing marketing function
• Enjoy hybrid working arrangements on offer
• Grow your career within a global hospitality and entertainment organisation

What will you do?

• Manage and optimise customer and marketing databases, analytics frameworks, and reporting capabilities across the portfolio
• Develop dashboards, performance reports and measurement frameworks covering marketing, loyalty, and commercial activity
• Lead customer segmentation, profiling and predictive modelling to improve targeting, engagement, and customer lifetime value
• Evaluate campaigns, promotions and offers through forecasting, post-campaign analysis, and closed-loop reporting
• Translate complex data into clear insights and strategic recommendations for technical and non-technical stakeholders
• Partner with Marketing, Loyalty, Gaming, Sales, Revenue, Operations, and Finance teams to support informed decision-making

More About You

• Demonstrated experience in customer analytics, loyalty analytics, database marketing ideally within gaming, hospitality, loyalty or membership-based environments
• Strong experience in customer segmentation, predictive modelling, campaign analysis and performance measurement
• Proficiency with relational databases, CRM platforms, reporting tools and statistical technologies such as SQL, Power BI, Tableau, R, Python or SAS (Tableau preferred)
• Strong communication skills, with the ability to present complex findings as practical and actionable recommendations
• High attention to detail and a commitment to maintaining data accuracy, security, governance and privacy
• Experience working with customer loyalty programs, membership programs or customer value strategies will be highly regarded
• Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or a related field

Who We Are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

At Delaware North Australia & New Zealand, we are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds, orientations, and experiences. Be part of a team that celebrates diversity and thrives on collaboration.