Global Marketing Data & Analytics Leader

Marketing; City of Brisbane; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Inclusive culture

Learning & Development

LinkedIn Learning access

Staff discounts

Travel discounts

Career opportunities

Health discounts

Mental health support

Awards & events

Job summary

Flight Centre Travel Group Australia is seeking a Head of Marketing Data and Analytics to lead the strategy, governance, and execution of global marketing data capabilities. You will shape infrastructure, drive insights, and partner across marketing, technology, CRM, and data teams to elevate measurement maturity and ROI.

Your leadership will define scalable reporting, data quality, and a single source of truth for marketing performance, enabling data-driven decisions across a global function.

Qualifications

• 8+ years' experience in data, analytics, or business intelligence roles.
• Strong experience with Power BI and marketing reporting solutions.
• Bachelor's degree in IT, Computer Science, Marketing, or a related discipline.
• Expertise in data governance, data quality management, and reporting standards.
• Experience managing data integrations, pipelines, and data warehouse relationships.
• Knowledge of marketing mix modelling, multi-touch attribution, and econometric analysis.
• Advanced stakeholder management, communication, collaboration, and leadership skills.
• Demonstrated experience developing data strategies, reporting frameworks, and analytics roadmaps.

Responsibilities

• Own the vision, strategy, and roadmap for marketing data and analytics across the global marketing function.
• Define and oversee data architecture that enables reliable, scalable reporting and insight delivery.
• Lead the design, development, and governance of marketing reporting solutions, including Power BI.
• Translate business requirements into analytical models that surface actionable performance insights.
• Partner with Data Science, Technology, and CRM teams to manage data integrations and pipelines.
• Ensure data integrity, documentation standards, and consistency across marketing data sources.
• Develop and maintain marketing data governance frameworks, including data quality standards and access controls.
• Establish and champion a single source of truth for marketing performance measurement globally.
• Apply marketing mix modelling, multi-touch attribution, and econometric analysis to improve measurement effectiveness.
• Translate complex analytics into compelling business narratives for senior stakeholders and leaders.
• Build capability across marketing teams and support data-driven decision-making.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Skills

Power BI

Marketing analytics

Data governance

Data integrations

Stakeholder management

Econometric analysis

Leadership

Reporting standards

Education

Bachelor's degree in IT/CS/Marketing

Tools

Power BI

Job description

Flight Centre Travel Group Australia is seeking a Head of Marketing Data and Analytics to lead the strategy, governance, and execution of global marketing data capabilities. You will shape infrastructure, drive insights, and partner across marketing, technology, CRM, and data teams to elevate measurement maturity and ROI.

Your leadership will define scalable reporting, data quality, and a single source of truth for marketing performance, enabling data-driven decisions across a global function.