Hybrid Local Area Marketing Specialist – Pubs Growth

ALH Hotels; Adelaide; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Exclusive discount card for ALH pubs &

Health and wellbeing support

Learning and development opportunities

Discounts across Endeavour Group

Job summary

ALH Hotels in Adelaide is seeking a Local Area Marketing Specialist - Venue Partnering to work with publicans across a portfolio of venues. You will diagnose business challenges, uncover growth opportunities, and establish short- and long-term marketing plans to lift local footfall and revenue.

Join a team that values collaboration, data-driven decisions, and ROI discipline. You’ll manage local marketing budgets, partner with central marketing experts, and translate venue data into actionable

Qualifications

• 3–4 years of experience in a dedicated marketing environment, with multi-site experience highly desired.
• Proven ability to translate venue, guest, and catchment data into clear, actionable commercial plans.
• Exceptional relationship-building skills with operational leaders, Publicans, and cross-functional teams.
• Strong capability in managing marketing budgets, evaluating campaign ROI, and maintaining spend discipline.
• Proactive, self-aware team player with a growth mindset who embraces creative problem-solving.
• Tertiary qualification in marketing (or equivalent) and exposure to hospitality are highly regarded.

Responsibilities

• Publican Relationship Ownership: serve as the dedicated marketing advisor to venue Publicans, building trust and guiding decisions.
• Pub Planning: set clear, ROI-focused marketing priorities and build tailored long-term pub marketing plans.
• Data-Led Opportunity Diagnosis: interrogate data to identify untapped revenue streams and growth levers.
• Performance Review & Optimisation: evaluate campaigns against targets and refine plans.
• Financial Management & Spend Discipline: own local venue marketing budgets with strict tracking and ROI focus.
• Delivery Orchestration: brief and coordinate execution with central LAM Delivery Team and specialists.

Skills

Marketing planning

Stakeholder management

Budget management

Data analysis

Relationship building

Education

Bachelor's degree in marketing

Tools

Excel

CRM software

Job description

ALH Hotels in Adelaide is seeking a Local Area Marketing Specialist - Venue Partnering to work with publicans across a portfolio of venues. You will diagnose business challenges, uncover growth opportunities, and establish short- and long-term marketing plans to lift local footfall and revenue.

Join a team that values collaboration, data-driven decisions, and ROI discipline. You’ll manage local marketing budgets, partner with central marketing experts, and translate venue data into actionable